1Introduction
9Chapter Seven. Secure Resources Through Sponsorship
2Prologue. Why Solo Plans Fail
10Chapter Eight. Integrate Allies into Execution
3Chapter One. Understand the Stakeholder Landscape
11Chapter Nine. Manage the Messy Middle
4Chapter Two. Craft Your Core Message
12Chapter Ten. Adapt to Shifting Priorities
5Chapter Three. Tailor Asks to Individual Needs
13Chapter Eleven. Measure and Celebrate Wins
