6Chapter Four. Use Social Modeling Wisely
17Sideways with Peers
7Chapter Five. Unlock Reciprocity’s Power
18Downward Team Motivation
8Chapter Six. Build Rapport Through Liking
19Chapter Twelve. Measure and Scale Your Impact
9Chapter Seven. Harness Social Proof
20Epilogue. Your Soft Power Legacy
10Chapter Eight. Secure Small Commitments
21Copyright
11Chapter Nine. Frame with Scarcity and Urgency
22Disclaimer
