THE CONVERSION ENGINE

How to Turn Attention into Decisions and Decisions into Lifetime Customers ...By Bradley J SugarsRecorded Track

Length2h 40m

About this audiobook

What if the biggest problem in sales today isn’t your product, pricing, or team… but the way you think about conversion? In *The Conversion Engine*, Brad Sugars reveals why traditional selling is failing and what modern businesses must do instead. This isn’t a book about outdated closing tactics or pressure-based sales. It’s a practical blueprint for building a scalable system that turns attention into trust, trust into decisions, and decisions into lifetime customers. You’ll learn why conversion starts before the conversation, how modern buyers really think, and how to guide people through a structured decision-making process with clarity and confidence. From sales and follow-up to loyalty, referrals, AI, and recurring revenue, this book shows you how to build a complete Conversion Engine that creates predictable growth and long-term business success.

Psychological

Journey

Rebellion

Audiobook details

GenreBusiness and Economics

Length2 hrs 40 mins

Narrated byRecorded Track

FormatAudiobook

Publish dateDec 16, 2014

LanguageEnglish

1Cover Page

26CHAPTER 19 - The Psychology of Buying

2INTRODUCTION - Conversion Starts Before Conversation

27CHAPTER 20 - The Modern Close

3PART 1: THE TRUTH ABOUT BUYING TODAY

28CHAPTER 21 - Objections Reframed

4CHAPTER 1 - The Death of Traditional Sales

29CHAPTER 22 - Speed vs Delay

5CHAPTER 2 - Conversion Starts Before Conversation

30PART 6: THE CONVERSION SYSTEM

Show all chapters

6CHAPTER 3 - The 20/80 Shift

31CHAPTER 23 - Mapping the Conversion Process

7CHAPTER 4 - The Non-Linear Buyer

32CHAPTER 24 - Scripts That Actually Work

8CHAPTER 5 - The Speed of Buying

33CHAPTER 25 - Tools at Every Step

9CHAPTER 6 - Outbound in a Conversion-First World

34CHAPTER 26 - Conversion Metrics

10PART 2: THE CONVERSION ENGINE

35PART 7: FOLLOW-UP — WHERE SALES REALLY HAPPEN

11CHAPTER 7 - The Conversion Engine Explained

36CHAPTER 27 - The Fortune Is in the Follow-Up

12CHAPTER 8 - Entry Points - Context, Not Marketing

37CHAPTER 28 - Nurture Systems

13CHAPTER 9 - Engage — The First Response

38CHAPTER 29 - Staying Top of Mind

14CHAPTER 10 - Combination Selling

39PART 8: LIFETIME VALUE And EXPANSION

15CHAPTER 11 - Conversion Math - The Business Chassis

40CHAPTER 30 - From Customer to Member

16PART 3: DIAGNOSIS — WHERE SALES REALLY HAPPENS

41CHAPTER 31 - The Ladder of Loyalty

17CHAPTER 12 - The Power of Questions

42CHAPTER 32 - Membership And Recurring Revenue

18CHAPTER 13 - Identify The Gap

43CHAPTER 33 - Referrals as a System

19CHAPTER 14 - The Broken Bone Principle

44PART 9: AI And THE FUTURE OF CONVERSION

20CHAPTER 15 - Interactive Conversion Tools

45CHAPTER 34 - AI-Powered Conversion

21PART 4: GUIDING THE DECISION

46CHAPTER 35 - The New Buyer

22CHAPTER 16 - Stop Selling, Start Guiding

47PART 10: INSTALLATION

23CHAPTER 17 - Decision Architecture

48CHAPTER 36 - Installing Your Conversion Engine

24PART 5: The Decision

49CHAPTER 37 - The Future of Selling

25CHAPTER 18 - Using Conversion Tools

50Start With Two Weeks Free Coaching

About the author

Bradley J Sugars

Brad Sugars is the founder and CEO of ActionCOACH, the world’s leading business coaching firm, operating in 80+ countries. With 30+ years of experience and $2.5B+ in coaching delivered, he helps business owners scale to $10M, $100M, and beyond. Creator of ABoS and the 5 Disciplines, Brad is also host of The $100M Entrepreneur, sharing proven strategies for growth, wealth, and freedom.View all by Bradley J Sugars