THE CONVERSION ENGINE
How to Turn Attention into Decisions and Decisions into Lifetime Customers ...By Bradley J SugarsRecorded TrackLength2h 40m
About this audiobook
What if the biggest problem in sales today isn’t your product, pricing, or team… but the way you think about conversion? In *The Conversion Engine*, Brad Sugars reveals why traditional selling is failing and what modern businesses must do instead. This isn’t a book about outdated closing tactics or pressure-based sales. It’s a practical blueprint for building a scalable system that turns attention into trust, trust into decisions, and decisions into lifetime customers. You’ll learn why conversion starts before the conversation, how modern buyers really think, and how to guide people through a structured decision-making process with clarity and confidence. From sales and follow-up to loyalty, referrals, AI, and recurring revenue, this book shows you how to build a complete Conversion Engine that creates predictable growth and long-term business success.
Audiobook details
GenreBusiness and Economics
Length2 hrs 40 mins
Narrated byRecorded Track
FormatAudiobook
Publish dateDec 16, 2014
LanguageEnglish
Table of contents
1Cover Page
2INTRODUCTION - Conversion Starts Before Conversation
3PART 1: THE TRUTH ABOUT BUYING TODAY
4CHAPTER 1 - The Death of Traditional Sales
5CHAPTER 2 - Conversion Starts Before Conversation
Show all chaptersShow less
6CHAPTER 3 - The 20/80 Shift
7CHAPTER 4 - The Non-Linear Buyer
8CHAPTER 5 - The Speed of Buying
9CHAPTER 6 - Outbound in a Conversion-First World
10PART 2: THE CONVERSION ENGINE
11CHAPTER 7 - The Conversion Engine Explained
12CHAPTER 8 - Entry Points - Context, Not Marketing
13CHAPTER 9 - Engage — The First Response
14CHAPTER 10 - Combination Selling
15CHAPTER 11 - Conversion Math - The Business Chassis
16PART 3: DIAGNOSIS — WHERE SALES REALLY HAPPENS
17CHAPTER 12 - The Power of Questions
18CHAPTER 13 - Identify The Gap
19CHAPTER 14 - The Broken Bone Principle
20CHAPTER 15 - Interactive Conversion Tools
21PART 4: GUIDING THE DECISION
22CHAPTER 16 - Stop Selling, Start Guiding
23CHAPTER 17 - Decision Architecture
24PART 5: The Decision
25CHAPTER 18 - Using Conversion Tools
26CHAPTER 19 - The Psychology of Buying
27CHAPTER 20 - The Modern Close
28CHAPTER 21 - Objections Reframed
29CHAPTER 22 - Speed vs Delay
30PART 6: THE CONVERSION SYSTEM
31CHAPTER 23 - Mapping the Conversion Process
32CHAPTER 24 - Scripts That Actually Work
33CHAPTER 25 - Tools at Every Step
34CHAPTER 26 - Conversion Metrics
35PART 7: FOLLOW-UP — WHERE SALES REALLY HAPPEN
36CHAPTER 27 - The Fortune Is in the Follow-Up
37CHAPTER 28 - Nurture Systems
38CHAPTER 29 - Staying Top of Mind
39PART 8: LIFETIME VALUE And EXPANSION
40CHAPTER 30 - From Customer to Member
41CHAPTER 31 - The Ladder of Loyalty
42CHAPTER 32 - Membership And Recurring Revenue
43CHAPTER 33 - Referrals as a System
44PART 9: AI And THE FUTURE OF CONVERSION
45CHAPTER 34 - AI-Powered Conversion
46CHAPTER 35 - The New Buyer
47PART 10: INSTALLATION
48CHAPTER 36 - Installing Your Conversion Engine
49CHAPTER 37 - The Future of Selling
50Start With Two Weeks Free Coaching
More from Bradley J Sugars
BILLIONAIRE IN TRAININGBradley J Sugars9h 13mFree
LEVERAGE - The ActionCOACH Business Operating System …Bradley J Sugars3h 39m5.0 (1)Free
THE FRANCHISE PARTNER PLAYBOOKBradley J Sugars2h 10m5.0 (1)Free
The Systems EngineBradley J Sugars1h 54mFree
Your AI Business Audit SystemBradley J Sugars38m5.0 (1)Free
The Referral EngineBradley J Sugars1h 36mFree
The Exponential TeamBradley J Sugars2h 45mFree
THE FORMULA FOR CHANGEBradley J Sugars1h 23mFree
The 100 Million Dollar Business PlaybookBradley J Sugars1h 24mFree
THE $10M BUSINESS PLAYBOOKBradley J Sugars2h 41mFree
The 1 Million Dollar Business Playbook ...Bradley J Sugars1h 43mFree
Sales Success for the RookieSteve Lentini3h 49m$15
The Business of StoriesSusan Payton3h 58m$20 · $0.00
A Bridge Not Too FarDeepak Ohri4h 55m$15
AretéBrian Johnson19h 57m$35
Testtrainer Logisches DenkenGRETA CRENSHAW10h 11m$12.50 · $0.00
Level UpRob Dial7h 42m$26 · $0.00
Hal Moore on LeadershipHarold G. Moore, Mike Guardia5h 6m$17
Basic Economics, Fifth EditionThomas Sowell28h 6m$40
The Goals ProgramZig Ziglar4h 34m$20
The Stocks & ETF Compass: A Guide to Wealth, High Standard of Living, and Secure Retirement through Intelligent Investment in the Stock Market and Passive Income – Including Starter GuideJens Hattermann4h 9m$20 · $0.00
Eat It!Jordan Syatt, Michael Vacanti4h 40m$20 · $0.00
The Power of the Spoken WordFlorence Scovel Shinn1h 58m$1.20 · $0.00
Progress and Poverty, Volumes I and II (Annotated)Henry George19h 21m$0.99 · $0.00
Not Everything Counts but Everything Matters: The powerful and inspirational new book about leadership and achieving success from the visionary multi-premiership winning Panthers coachIvan Cleary6h 1m$24 · $0.00
Leads MachineFrancis Rodino6h 30m$27 · $0.00
CAPITAL (Complete 3 Volume Edition)Karl Marx111h 13m$2 · $0.00
BuildTony Fadell11h 5m$8 · $0.00
The Joys Of CompoundingGautam Baid17h 34m$18 · $0.00
The Entrepreneur Roller CoasterDarren Hardy7h 8m$17
The Law of Success in Sixteen LessonsNapoleon Hill1h 31m$2 · $0.00
You may also like
Logic as the Science of the Pure ConceptBenedetto Croce15h 50m$2 · $0.00
Chessays: Travels Through The World Of ChessHoward Burton6h 27m$10 · $0.00
The New OrganonFrancis Bacon9h 3m$3.50 · $0.00
Holistic Email MarketingKath Pay6h 38m$20 · $0.00
Warren Buffett's Ground RulesJeremy C. Miller10h 12m$29 · $0.00
History of Free Thought in Reference to The Christian ReligionAdam Storey Farrar19h 30m$2 · $0.00
Pragmatism: A New Name for Some Old Ways of ThinkingWilliam James6h 56m$1 · $0.00
The Halo EffectPhil Rosenzweig6h 58m$20 · $0.00
Several Short Sentences about WritingVerlyn Klinkenborg4h 26m$15
IMMANUEL KANT Premium CollectionImmanuel Kant84h 36m$1 · $0.00
The World as Will and IdeaArthur Schopenhauer56h 15m$2 · $0.00
Ditch the PitchSteve Yastrow3h 41m$30
The Religion of the SamuraiKaiten Nukariya7h 36m$1.20 · $0.00
Popular scientific lecturesErnst Mach12h 12m$1 · $0.00
1000 Erotic Works of GeniusHans-Jürgen Döpp, Joe A. Thomas, Victoria Charles9h 54m$18 · $0.00
The Basis of MoralityArthur Schopenhauer8h 28m$2.30
Beyond Good and EvilFriedrich Nietzsche7h 5m$2 · $0.00
Cubists and Post-impressionismArthur Jerome Eddy7h 22m$2.30
CézanneNathalia Brodskaya55m$7 · $0.00
Introduction to Mathematical PhilosophyBertrand Russell9h5.0 (1)$1 · $0.00