Audio only
The Business of Stories
Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you're worthBy Susan PaytonNarrated by Susan PaytonLength3h 58m
About this audiobook
Lots of books tell you that you
should be using storytelling in your marketing if you want to connect with your audience. This audiobook tells you
how.
In
The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).
This game-changing framework will help you to:
Understand why storytelling is a superpower and how to use it to stand out in your marketplace
Share stories that connect with the people you want to work with, so sales conversations are easy
Be seen as a trusted authority, as you communicate your value and get paid what you're worth
Audiobook details
Rating★★★★★ 4.9 (111)
Includes Goodreads
GenreBusiness and Economics
Length3 hrs 58 mins
Narrated bySusan Payton
FormatAudiobook
Publish dateFeb 1, 2023
LanguageEnglish
Table of contents
1Opening Credits
2Foreword
3Introduction
4Part One: Unpack - Chapter One: The Simple Magic Of Storytelling
5Chapter Two: Your Personal Story
Show all chaptersShow less
6Chapter Three: Your Business Story
7Chapter Four: Your Customer Story
8Part Two: Explore - Chapter Five: Your Why
9Chapter Six: Your People
10Chapter Seven: Your Value
11Part Three: Share - Chapter Eight: The Sweet Spot
12Chapter Nine: Crafting Your Stories
13Chapter Ten: Sharing Your Stories
14Chapter Eleven: The Most Important Story
15Conclusion
16Closing Credits
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