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The Business of Stories

Business and Economics

Audio only

The Business of Stories

Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you're worthBy Susan PaytonNarrated by Susan Payton

The Business of Stories

Length3h 58m

About this audiobook

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This audiobook tells you how. In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy). This game-changing framework will help you to: Understand why storytelling is a superpower and how to use it to stand out in your marketplace Share stories that connect with the people you want to work with, so sales conversations are easy Be seen as a trusted authority, as you communicate your value and get paid what you're worth

Audiobook details

GenreBusiness and Economics

Length3 hrs 58 mins

Narrated bySusan Payton

FormatAudiobook

Publish dateFeb 1, 2023

LanguageEnglish

Table of contents

1Opening Credits

9Chapter Six: Your People

2Foreword

10Chapter Seven: Your Value

3Introduction

11Part Three: Share - Chapter Eight: The Sweet Spot

4Part One: Unpack - Chapter One: The Simple Magic Of Storytelling

12Chapter Nine: Crafting Your Stories

5Chapter Two: Your Personal Story

13Chapter Ten: Sharing Your Stories

Show all chaptersShow less

6Chapter Three: Your Business Story

14Chapter Eleven: The Most Important Story

7Chapter Four: Your Customer Story

15Conclusion

8Part Two: Explore - Chapter Five: Your Why

16Closing Credits

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