1Opening Credits
9Chapter Five (Part One) - The Three Steps To Conversion
2Foreword
10Chapter Five (Part Two) - Step 1: convert to open
3Preface
11Chapter Six - Holistic Testing And Optimisation
4Introduction
12Chapter Seven (Part One) - The Art And Science Of Personalisation
5Chapter One - Bring Marketing Back Into Email Marketing
13Chapter Seven (Part Two) - Challenges of personalisation
