Audio only
Holistic Email Marketing
A practical philosophy to revolutionise your business and delight your customersBy Kath PayNarrated by Kath Pay
Length6h 37m
About this audiobook
Highly Commended in the
Sales & Marketing
category of the
2021 Business Book Awards.
It's time to put the 'marketing' back into email marketing.
Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.
Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This audiobook will enable you to:
• Develop strategies and tactics that will make you a better email marketer
• Craft email messages that your customers will love and act on
• Achieve your goals by using 'Helpful Marketing'
• Apply a scientific method to testing and marketing to reduce waste and learn what works
Audiobook details
GenreBusiness and Economics
Length6 hrs 37 mins
Narrated byKath Pay
FormatAudiobook
Publish dateApr 20, 2023
LanguageEnglish
Table of contents
1Opening Credits
9Chapter Five (Part One) - The Three Steps To Conversion
2Foreword
10Chapter Five (Part Two) - Step 1: convert to open
3Preface
11Chapter Six - Holistic Testing And Optimisation
4Introduction
12Chapter Seven (Part One) - The Art And Science Of Personalisation
5Chapter One - Bring Marketing Back Into Email Marketing
13Chapter Seven (Part Two) - Challenges of personalisation
Show all chaptersShow less
6Chapter Two - Successful Email Marketing Requires A Strategy-and-service Mindset
14Chapter Eight - Lifecycle Marketing Brings Everything Together
7Chapter Three - Metrics And Measurement
15Afterword
8Chapter Four - Grow And Retain A High-performance Email List
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