Audio only
Holistic Email Marketing
A practical philosophy to revolutionise your business and delight your customersBy Kath PayNarrated by Kath PayLength6h 37m
About this audiobook
Highly Commended in the
Sales & Marketing
category of the
2021 Business Book Awards.
It's time to put the 'marketing' back into email marketing.
Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.
Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This audiobook will enable you to:
• Develop strategies and tactics that will make you a better email marketer
• Craft email messages that your customers will love and act on
• Achieve your goals by using 'Helpful Marketing'
• Apply a scientific method to testing and marketing to reduce waste and learn what works
Audiobook details
Rating★★★★★ 4.5 (62)
Includes Amazon, Goodreads
GenreBusiness and Economics
Length6 hrs 37 mins
Narrated byKath Pay
FormatAudiobook
Publish dateApr 20, 2023
LanguageEnglish
Table of contents
1Opening Credits
2Foreword
3Preface
4Introduction
5Chapter One - Bring Marketing Back Into Email Marketing
Show all chaptersShow less
6Chapter Two - Successful Email Marketing Requires A Strategy-and-service Mindset
7Chapter Three - Metrics And Measurement
8Chapter Four - Grow And Retain A High-performance Email List
9Chapter Five (Part One) - The Three Steps To Conversion
10Chapter Five (Part Two) - Step 1: convert to open
11Chapter Six - Holistic Testing And Optimisation
12Chapter Seven (Part One) - The Art And Science Of Personalisation
13Chapter Seven (Part Two) - Challenges of personalisation
14Chapter Eight - Lifecycle Marketing Brings Everything Together
15Afterword
Never Split the DifferenceChris Voss, Tahl Raz8h 7m4.4 (277.7K)$26 · $0.00
The Intelligent Investor Rev Ed.Benjamin Graham17h 48m4.3 (191.5K)$40 · $0.00
The Hard Thing About Hard ThingsBen Horowitz7h 57m4.2 (134.3K)$26 · $0.00
Boundaries for LeadersHenry Cloud7h 36m4.3 (3.6K)$26 · $0.00
Progress and Poverty, Volumes I and II (Annotated)Henry George19h 21m4.6 (574)$1.99 · $0.00
Not Everything Counts but Everything Matters: The powerful and inspirational new book about leadership and achieving success from the visionary multi-premiership winning Panthers coachIvan Cleary6h 1m4.6 (680)$24 · $0.00
BuildTony Fadell11h 5m4.5 (14.3K)$8 · $0.00
The Joys Of CompoundingGautam Baid17h 34m4.5 (2.5K)$18 · $0.00
Basic EconomicsThomas Sowell18h 32m4.5 (29.3K)$28 · $0.00
Poor Charlie’s AlmanackGrover Gardener, Charles T. Munger13h 9m4.5 (24.7K)$18 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m4.5 (830)$33 · $0.00
The Secret Door to SuccessFlorence Scovel Shinn2h 25m4.5 (2.1K)$1.20 · $0.00
This Is Going to HurtAdam Kay5h 47m4.4 (444.7K)$24 · $0.00
Big TrustShadé Zahrai, Fayçal Sekkouah8h 36m4.6 (406)$26 · $0.00
The Intelligent Investor Third EditionBenjamin Graham, Jason Zweig20h4.4 (156.6K)$46 · $0.00
Bottle of LiesKatherine Eban14h 25m4.4 (12K)$33 · $0.00
The Antiracist Business BookTrudi Lebrón6h 10m4.6 (275)$17 · $0.00
The FormulaJoshua Robinson, Jonathan Clegg10h 41m4.4 (6.9K)$29 · $0.00
Let Them LeadJohn U. Bacon7h 10m4.5 (1.4K)$24 · $0.00
Secrets of the Millionaire MindT. Harv Eker5h 11m4.4 (301.4K)$24 · $0.00
You may also like
Dr. Atkins' New Diet RevolutionRobert C. Atkins3h 10m3.8 (8.9K)$18 · $0.00
Rookie SmartsLiz Wiseman7h 45m4.1 (1.1K)$26 · $0.00
The EnlightenmentRitchie Robertson40h 10m4.4 (1.2K)$53 · $0.00
Knowledge and PowerGeorge Gilder10h 10m4.1 (699)$23 · $0.00
Fluent in 3 MonthsBenny Lewis6h 19m3.7 (7.3K)$24 · $0.00
Body LoveKelly LeVeque5h 18m4.0 (6.6K)$6 · $0.00
Ditch the PitchSteve Yastrow3h 41m4.1 (265)$30
Democracy and Education: An Introduction to the Philosophy of EducationJohn Dewey15h 22m4.0 (6.6K)Free
The 4-Hour Workweek, Expanded and UpdatedTimothy Ferriss13h 1m3.9 (370.8K)$23
Fast This WayDave Asprey8h 3m4.1 (6K)$7 · $0.00
Warren Buffett's Ground RulesJeremy C. Miller10h 12m4.2 (3.2K)$29 · $0.00
Hot and UnbotheredYana Tallon-Hicks10h 44m4.5 (600)$29 · $0.00
Rules for the Direction of the MindRené Descartes1h 34m3.9 (1K)$2 · $0.00
Time MagicMelissa Ambrosini, Nick Broadhurst8h 2m4.0 (420)$26 · $0.00
Mastering Deep WorkLukas ahLberg10h 57m$7
Ethical RelativityEdward Westermarck11h 44m4.0 (55)$2 · $0.00
The Child under EightHenrietta Brown Smith, E. R. Murray6h 26m$2 · $0.00
Building Your Road To WealthEduardo Cortes Bica3h 3m$7 · $0.00
The Art of Doing One Thing at a TimeMade for Success30m$5
Infinitely Creative: How to Increase Your Creativity and Break Through Any Creative Blocks With Simple Creativity Techniques and Exercises - Including the Best Practical TipsMariam Plauwitz1h 1m$10 · $0.00