Audio only
Holistic Email Marketing
A practical philosophy to revolutionise your business and delight your customersBy Kath PayNarrated by Kath PayLength6h 37m
About this audiobook
Highly Commended in the
Sales & Marketing
category of the
2021 Business Book Awards.
It's time to put the 'marketing' back into email marketing.
Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.
Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This audiobook will enable you to:
• Develop strategies and tactics that will make you a better email marketer
• Craft email messages that your customers will love and act on
• Achieve your goals by using 'Helpful Marketing'
• Apply a scientific method to testing and marketing to reduce waste and learn what works
Audiobook details
Rating★★★★★ 4.5 (62)
Includes Amazon, Goodreads
GenreBusiness and Economics
Length6 hrs 37 mins
Narrated byKath Pay
FormatAudiobook
Publish dateApr 20, 2023
LanguageEnglish
Table of contents
1Opening Credits
2Foreword
3Preface
4Introduction
5Chapter One - Bring Marketing Back Into Email Marketing
Show all chaptersShow less
6Chapter Two - Successful Email Marketing Requires A Strategy-and-service Mindset
7Chapter Three - Metrics And Measurement
8Chapter Four - Grow And Retain A High-performance Email List
9Chapter Five (Part One) - The Three Steps To Conversion
10Chapter Five (Part Two) - Step 1: convert to open
11Chapter Six - Holistic Testing And Optimisation
12Chapter Seven (Part One) - The Art And Science Of Personalisation
13Chapter Seven (Part Two) - Challenges of personalisation
14Chapter Eight - Lifecycle Marketing Brings Everything Together
15Afterword
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