1Introduction
10Chapter 9 - The Five Ways - Thinking Like an Owner About Growth
2Chapter 1 - Why the First Million Is Different
11Chapter 10 - Marketing as and Investment, Not an Expense
3Chapter 2 - The Missing Step - Becoming the Manager
12Chapter 11 - Saving a Wage Costs You a Fortune
4Chapter 3 - Control Comes Before Growth
13Chapter 12 - Recruiting, Not Hiring
5Chapter 4 - Financial Mastery - Treating the Business Like a Business
14Chapter 13 - Checklists Over Complexity — How Systems Create Freedom
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6Chapter 5 - Time Mastery - You Are the Constraint
15Chapter 14 - Profit, Perspective, and Optionality
7Chapter 6 - Delivery Mastery - Selling Is Easy, Delivery Is Hard
16Chapter 15 - You’re Not Done — You’re Ready
8Chapter 7 - Direction Mastery - Goals That Actually Work
17Chapter 16 - From Understanding to Installation — The Next Right Step
9Chapter 8 - Customers First, Marketing Second