About
Summary
You have the right ideas. You’ve done the work. So why are your proposals met with skepticism, silence, or a "maybe later"?
The best idea doesn’t always win. The best-communicated idea does. In a world of constant noise, the ability to structure your thinking, build credibility, and connect with your audience is the ultimate competitive advantage.
The Persuasive Communicator is your guide to the art and science of ethical influence. This is not about manipulation or cheap tricks. Drawing from cognitive psychology, rhetoric, and storytelling, this book provides a step-by-step system for crafting messages that move people to act, align, and believe.
This is your guide to ensuring your best ideas don't just get heard—they get championed.
Win the buy-in. Drive the change.Book information
Genre
Business and Economics, Psychology
