1 Chapter 1 What is Influencer Marketing?
314.3 Influencer management tools
21.1 Introduction
324.4 Top 8 Influencer Management Platforms
31.2 What is influencer marketing?
334.5 5 Ways to Effectively Manage Influencer Relationships
41.3 Influencer marketing statistics
344.6 What is an influencer management agency?
51.4 What works in influencer marketing?
354.7 Types of Influencer Marketing Campaigns
61.5 What Is Not Influencer Marketing?
364.8 Benefits Of Working With An Influencer Management Agency
71.6 What’s Wrong with Influencer Marketing?
37Summary
81.7 One simple rule: Influencer marketing is marketing for influencers
38Questions: References
91.8 The remarkable rise of influencer marketing
395.1 What is a Brand?
101.9 Instagram Insights
405.2.1 Brand awareness
111.10 Why do we need influencers?
415.2.2 Brand Loyalty
121.11 Common pitfalls of working with influencers (and how to avoid them)
425.3.1 Service concept and features
131.12 Identifying the Influencers that Engage Your Customers
435.3.2 Service Mark Theory and Features
141.13 Blogger, blogger or social star - which one is best for your brand?
445.4 Definition of social media
151.14 Micros, multiple micros, or macros – which one is right for your brand?
455.5 Social media platforms: 5.5.1 Social networks
161.15 How should influencers be used?
465.7 Brand Loyalty and Social Media
171.16 How to Integrate Influencers into Your Existing Marketing Strategy
47Suummary
181.17 How to Create the Perfect Influencer Marketing Strategy
48Questions: References
191.18 How much should you pay an influencer?
49 Chapter 7 Brand Strategies in Social media
20Summary
507.1 Introduction
21Questions: References
51Summary
22Chapter 2 How to Create an Effective Influencer Strategy?
52Questions: References
23Summary
53Chapter 8 The New Business Skills Everyone Needs
24Questions: References
54Summary
25 Chapter 3 Finding the Right Influencers for Your Brand
55Questions: References
263.1 A guide to choosing the right influencers for your brand
56Summary
27Summary
57Questions: References
28Questions: References
58Glossary
294.1 Why is influencer management important?
59Index
304.2 How to Properly Build and Manage Relationships with Influencers
