61.5 Exercise : Reference
29Chapter 6 Understanding social media Marketing
7Chapter 2 Branding in digital age
306.1 Summary
82.1 Fundamentals for building strong brands in digital age
316.2 Exercise : Reference
92.2 Enduring brands in digital age
32Chapter 7 Crafting a digital advertising plan
102.3 Marketing brand in the digital age
337.1 Summary
112.4 Summary
347.2 Exercise : Reference
122.5 Exercise : References
35Chapter 8 Developing a content marketing strategy
13Chapter 3 Marketing mix of digital age
368.1 Summary
143.1 Summary
378.2 Exercise
153.2 Exercise : Reference
38Reference
16Chapter 4 The impact of digital innovations on marketing and consumers (pt. 1)
399.1 Summary
17Chapter 4 The impact of digital innovations on marketing and consumers (pt. 2)
409.2 Exercise
184.1 Summary
41Reference
194.2 Exercise : Reference
42Chapter 10 Applying website analytics to your digital marketing
20Chapter 5 Digital marketing
4310.1 Summary
215.1 Introduction
4410.2 Exercise
225.2 History and evolution
45Reference : Appendix A; Glossary
235.3 Difference between traditional marketing and digital marketing
46Index
