Length8h 55m
About this audiobook
Customers are the lifeblood of your business. But attracting them is only the beginning. How do you win the right customers, keep them coming back and turn them into your biggest advocates?
In CUSTOMERS: How to Attract, Win and Keep Them for Life, Brad Sugars shows you how to build a customer growth system that connects marketing, sales and service. Combining the commercial discipline of Buying Customers with the relationship power of Raise Your Hand Marketing, he reveals how to create compelling offers, start meaningful conversations and help prospects become buyers.
Discover what a customer is really worth, what you can afford to invest to win one, and how to increase repeat business, loyalty and referrals. With practical lessons, examples, coaching questions and actions throughout, you’ll turn the ideas into a focused 90-day plan your team can deliver.
Build relationships that last. Win customers who return, refer and help your business grow.
Audiobook details
Rating★★★★ 4.1 (58)
Includes Goodreads, Amazon
GenreBusiness and Economics
Length8 hrs 55 mins
Narrated byRecorded Track
FormatAudiobook
Publish dateOct 12, 2026
LanguageEnglish
Table of contents
1Title Page
2Introduction
3Part One. Think in Lifetime Customers
4Chapter 1. Marketing Is Buying Lifetime Customers
5Chapter 2. Know What a Customer Is Worth
Show all chaptersShow less
6Chapter 3. Decide What You Can Pay to Win One
7Chapter 4. Understand the Two Raised Hands
8Chapter 5. Map the Journey to Loyalty
9Part Two. Give the Right People a Reason to Raise Their Hands
10Chapter 6. Choose the Customer and the Problem
11Chapter 7. Build an Offer Worth Raising a Hand For
12Chapter 8. Match the Offer to the Buying Situation
13Chapter 9. Write Copy That Starts a Conversation
14Chapter 10. Give People Reasons to Trust You
15Part Three. Start More of the Right Conversations
16Chapter 11. Build a Complete Marketing Strategy
17Chapter 12. Hunt for Today and Farm for Tomorrow
18Chapter 13. Turn Your Knowledge into Conversations
19Chapter 14. Reach Customers Through Trusted Relationships
20Chapter 15. Make Raising a Hand Easy
21Part Four. Turn Interest into Customers
22Chapter 16. Acknowledge, Deliver and Ask
23Chapter 17. Ask Questions That Find the Need
24Chapter 18. Educate Until the Customer Is Ready
25Chapter 19. Help the Customer Make a Buying Decision
26Chapter 20. Let Your Database Remember the Relationship
27Part Five. Earn the Lifetime Relationship
28Chapter 21. Deliver the Promise from Day One
29Chapter 22. Earn the Next Purchase
30Chapter 23. Create Belonging and Membership
31Chapter 24. Repair the Relationship and Win Customers Back
32Chapter 25. Turn Customers into Advocates
33Part Six. Build a Customer Growth System
34Chapter 26. Work Backward from the Customer Goal
35Chapter 27. Test the Whole Customer Journey
36Chapter 28. Give the Team Ownership of Customer Growth
37Chapter 29. Grow Within Your Cash and Delivery Capacity
38Chapter 30. Build Your Next Ninety Days
39Conclusion
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