Multiply - The Customer Machine
How to Position, Attract, Convert and Retain More of the Right Customers - The Six Ways to Build a Marketing Machine that Compounds Customers, Cashflow and Profits - Part 1 ...By Bradley J Sugars
Length29h 33m
About this audiobook
More leads mean little if they don’t become profitable, loyal customers. In MULTIPLY Part 1: The Customer Machine, Brad Sugars, Founder and CEO of ActionCOACH, shows you how to build a marketing system that attracts the right people, helps them buy and keeps them coming back.
Discover how to choose your ideal market, create a compelling position, strengthen your offer and build four lead engines: digital, relationship, direct and brand. Then turn enquiries into customers with a disciplined sales process, and turn customers into advocates through better onboarding, experiences, follow-up and retention.
Built around the Six Ways business framework, MULTIPLY replaces guesswork with clear numbers, strategies and a test-and-measure approach. Learn what a customer is truly worth, where your marketing is leaking money and which improvements deserve your attention first. Build a customer machine that compounds value, strengthens cash flow and creates the foundation for profitable growth.
Audiobook details
Rating★★★★ 4.3 (20)
Includes Amazon, Goodreads
GenreBusiness and Economics, Self-Help
Length29 hrs 33 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateOct 18, 2026
LanguageEnglish
Table of contents
1MULTIPLY
2ABOUT VOLUME ONE
3PART ONE — BUILD THE MULTIPLICATION MACHINE
4CHAPTER 1 — What Marketing Really Is
5CHAPTER 2 — The Six-Way Business Chassis
Show all chaptersShow less
6CHAPTER 3 — A Customer Is an Asset
7CHAPTER 4 — Test. Measure. Multiply.
8PART TWO — WIN BEFORE YOU ADVERTISE
9CHAPTER 5 — Choose the Right Market and Customer
10CHAPTER 6 — Own a Position in Their Mind
11CHAPTER 7 — Build the Promise, Proof and Guarantee
12CHAPTER 8 — Target. Offer. Copy.
13PART THREE — BUILD THE LIFETIME CUSTOMER JOURNEY
14CHAPTER 9 — Build the Customer-Moving Machine
15CHAPTER 10 — Make the Database Remember the Relationship
16PART FOUR — BUILD THE FOUR LEAD ENGINES
17CHAPTER 11 — Define and Value a Real Lead
18CHAPTER 12 — Build the Digital Lead Engine
19CHAPTER 13 — Build the Relationship Lead Engine Part 1
20CHAPTER 13 — Build the Relationship Lead Engine Part 2
21CHAPTER 14 — Build the Direct Lead Engine Part 1
22CHAPTER 14 — Build the Direct Lead Engine Part 2
23CHAPTER 15 — Build the Brand Lead Engine
24CHAPTER 16 — Capture, Measure and Close the Lead Loop
25PART FIVE — BUILD THE CONVERSION MACHINE
26CHAPTER 17 — Build the Conversion Engine Part 1
27CHAPTER 17 — Build the Conversion Engine Part 2
28CHAPTER 18 — Respond and Earn the Next Step
29CHAPTER 19 — Diagnose Before You Prescribe Part 1
30CHAPTER 19 — Diagnose Before You Prescribe Part 2
31CHAPTER 20 — Prescribe and Prove the Right Solution Part 1
32CHAPTER 20 — Prescribe and Prove the Right Solution Part 2
33CHAPTER 21 — Make the Decision Easy
34CHAPTER 22 — Follow Up and Nurture the Not-Yet
35CHAPTER 23 — Measure, Manage and Multiply Conversion
36THE HANDOFF TO RETENTION
37PART SIX — BUILD THE RETENTION MACHINE
38CHAPTER 24 — The Sixth Way: Retention
39CHAPTER 25 — Win the First 100 Days Part 1
40CHAPTER 25 — Win the First 100 Days Part 2
41CHAPTER 26 — Design the Journey and Promise
42CHAPTER 27 — Make the Experience Easy, Memorable and Connected
43CHAPTER 28 — Listen, Diagnose and Recover Trust
44CHAPTER 29 — Renew, Save and Win Back the Right Customers
45CHAPTER 30 — Move Customers to Member
46CHAPTER 31 — Earn Advocates and Raving Fans
47CHAPTER 32 — Install the Retention Operating System
48THE HANDOFF TO PURCHASE FREQUENCY
49THE CUSTOMER MACHINE IS BUILT
The Business Value GapBradley J Sugars4h 56mFree
DigitalBradley J Sugars5h 11m4.8 (10)Free
CustomersBradley J Sugars8h 55m4.1 (58)Free
LIFEBradley J Sugars11h 46mFree
MasteryBradley J Sugars6h 49m4.3 (29)Free
The DealBradley J Sugars6h 21mFree
The ExitBradley J Sugars4h 27mFree
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LEVERAGE - The ActionCOACH Business Operating System …Bradley J Sugars3h 39m5.0 (1)Free
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The Systems EngineBradley J Sugars1h 54m3.9 (115)Free
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The Referral EngineBradley J Sugars1h 36m5.0 (1)Free
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