About
Summary
The Narrative Advantage is the definitive guide for leaders who want to move beyond merely communicating facts to truly inspiring action.
This book argues that strategic storytelling is not a "soft skill" but a critical leadership competency for shaping perception and driving results. It provides a practical framework for identifying, crafting, and deploying powerful narratives that give meaning to data, context to strategy, and purpose to work.
Readers will learn how to use stories to build trust, lead through change, embed cultural values, and create a shared vision that resonates emotionally and intellectually. It is the essential playbook for any leader looking to harness the oldest and most potent tool of human influence to build a more engaged, aligned, and motivated team.Book information
Genre
Business and Economics, Psychology
