1Title Page
9Chapter 8: Dealing with Haters
2Chapter 1: Faceplanting for Fame
10Chapter 9: Monetizing Misfortune
3Chapter 2: Embracing the Cringe
11Chapter 10: The Ethics of Exploiting Embarrassment
4Chapter 3: Upping the Clout Count
12Chapter 11: Going from Meme to Mainstream
5Chapter 4: Preaching the Niche
13Chapter 12: Breaking the Internet Without Breaking Bones
