6The Methodology: How This Collection Works
70Chapter 7: Affiliate Marketing — How to Recruit an Army of Salespeople
7For Whom Was This Collection Written?
717.1 What is Affiliate Marketing and How Does it Work on KDP?
8The Student Journey: What to Expect
727.2 Amazon Affiliate (Associates) and Aggregator Programs
9What is this collection not?
737.3 Types of Affiliates: Bloggers, Booktubers, Bookstagrammers, Promotional Websites
10A Note About the Authors and the Curatorship
747.4 Commission Structure: How Much to Offer and How to Pay
11PART 1: FUNDAMENTALS OF EDITORIAL MARKETING
757.5 Pros and Cons of Different Commissioning Models
12Marketing and Traffic Acquisition — Advanced Amazon Ads Strategies, Affiliate Partnerships, and External Traffic for Predictable and Scalable Sales
767.6 Practical Example: Creating an Affiliate Program for Your Book
13The Journey Continues: Where You Are and Where You're Going
77Conclusion of Chapter 7
14What You Will Learn in This Volume
78Chapter 8: Where to Find and How to Attract Quality Affiliates
15What Makes This Volume Different
798.1 Affiliate Platforms: Hotmart, Monetizze, Eduzz
16Exclusive Bonuses from Volume VI
808.2 E-book Promotion Sites: Bookbub, Freebooksy, Bargain Booksy
17For Whom Was This Volume Written?
818.3 Affiliate Groups on Facebook and Telegram
18The Reader's Journey in Volume VI
828.4 Creating an Attractive Value Proposition for Affiliates
19One Last Word Before We Begin
838.5 Affiliate Toolkits: Ready-to-Use Materials
20Chapter 1: The New Attention Economy — Why Marketing is the New Fuel for Success
848.6 Practical Example: Pitch for a Booktuber with 50k Subscribers
211.1 The Independent Author Paradox
85Conclusion of Chapter 8
221.2 The Difference Between Paid, Organic, and Owned Traffic
86Chapter 9: Building Lasting Relationships with Affiliates
231.3 The Editorial Marketing Funnel
879.1 Transparent and Regular Communication
241.4 Essential Metrics You Need to Know
889.2 Offering Exclusive Support and Resources
251.5 Practical Example: Mapping Your Book's Funnel
899.3 Incentive and Recognition Programs
261.6 What You Will Learn in This Volume
909.4 Creating an Affiliate Community
27Conclusion of Chapter 1
919.5 Resolving Conflicts and Maintaining Motivation
28PART 2: AMAZON ADS — THE SALES ENGINE WITHIN THE PLATFORM
929.6 Practical Example: An Affiliate Program that Turned Readers into Partners
29Chapter 2: Amazon Ads 101 — How the Amazon Ads Ecosystem Works
93Conclusion of Chapter 9
302.1 Campaign Types in Amazon Advertising
94PART 4: QUALIFIED OUTSIDE TRAFFIC
312.2 The Ad Auction: How Bidding and Ranking Work
95Chapter 10: External Traffic — Bringing Readers from Outside to Inside Amazon
322.3 Cost Structure: CPC, Daily Budget and Printing
9610.1 Why External Traffic Is So Valuable (and How Amazon Rewards It)
332.4 The Relationship Between Advertising and Organic Sales (The "Halo" Effect)
9710.2 External Traffic Sources: Social Networks, Email Marketing, Blog, YouTube, Podcasts
342.5 Setting Up Your First Campaign Step by Step
9810.3 The Importance of Correct Linking: Using Affiliate Tags
352.6 Practical Example: Setting Up a Campaign for a Romance Novel
9910.4 Measuring Results: UTMs, Reports, and Attribution
36Conclusion of Chapter 2
10010.5 The Power of Lead Magnets to Build a List Before Purchase
37Chapter 3: Keyword Engineering — The Foundation of Positive ROI
10110.6 Practical Example: Integrated Launch Campaign with External Traffic
383.1 Short-Tail vs. Long-Tail Keywords (Volume III Review)
102Conclusion of Chapter 10
393.2 Keyword Research Tools for Amazon Ads
103Chapter 11: Conversion Funnels — From Click to "Buy Now"
403.3 Broad, Phrase, and Exact Match: When to Use Each
10411.1 The Reader's Journey from Outside of Amazon
413.4 Negative Keywords: Saving Money
10511.2 Landing Pages vs. Direct Links: When to Use Each One
423.5 The Process of "Mining" Winning Keywords
10611.3 Nurturing Strategies: Email Sequences That Convert
433.6 Practical Example: Building a High-Performing Keyword List
10711.4 The Importance of the Sales Page (Review of Volume I)
44Conclusion of Chapter 3
10811.5 Mental Triggers to Increase Conversion
45Chapter 4: Advanced Segmentation — Products, Interests, and Behaviors
10911.6 Practical Example: Complete Funnel for a Non-Fiction Book
464.1 Product Segmentation (ASIN) — Advertising on Competitor Pages
110Conclusion of Chapter 11
474.2 How to Identify Competitors for Segmentation (Direct and Indirect)
111Chapter 12: The Complete Cycle — Integrating Amazon Ads, Affiliates, and External Traffic
484.3 Segmentation by Categories — Reaching Specific Niches
11212.1 How All the Pieces Fit Together into a Unified Strategy
494.4 Interest-Based Segmentation — Using Amazon Audience Data
11312.2 Integrated Budget: How Much to Invest in Each Channel
504.5 Strategies for Appearing on the Pages of Best-Selling Books
11412.3 Measuring Results: The Editorial Marketing Dashboard
514.6 Practical Example: Product-Segmented Campaign for a Thriller
11512.4 Scaling Up What Works, Cutting What Doesn't
52Conclusion of Chapter 4
11612.5 The Importance of Consistency and Continuous Learning
53Chapter 5: Campaign Optimization — The Art of Cutting What Doesn't Work
11712.6 Practical Example: The Annual Marketing Plan of a Successful Author
545.1 Key Metrics: CTR, CPC, ACOS, ROAS
118Conclusion of Chapter 12 and Volume VI
555.2 Interpreting Search Term Reports
119One last word from the editor:
565.3 The Weekly Optimization Process
120EXCLUSIVE BONUSES FROM VOLUME VI
575.4 Scaling: When to Increase Budget and When to Turn Off Campaigns
121BONUS 1: Amazon Ads Management Spreadsheet
585.5 A/B Testing of Creatives and Landing Pages
122BONUS 2: Pitch Templates for Affiliates and Influencers
595.6 Practical Example: Optimizing a 30-Day Campaign
123Model 1: Pitch for Literary Blogger (Amazon Associates)
60Conclusion of Chapter 5
124Model 2: Influencer Pitch (Own Program - High Commission)
61Chapter 6: Advanced Amazon Ads Strategies
125Model 3: Pitch for an eBook Promotion Website
626.1 Automated vs. Manual Campaigns: When to Use Each One
126BONUS 3: Integrated Marketing Calendar: Spreadsheet with Dates, Budgets, and Goals for Annual Planning
636.2 Bidding Strategies: Dynamic, Fixed, by Position
127BONUS 4: Launch Checklist with External Traffic: 25 Essential Points for a Successful Campaign
646.3 Seasonality: Adjusting Campaigns for Key Dates
