6The Methodology: How This Collection Works
981. Promotion in free deals lists
7For Whom Was This Collection Written?
992. Coordination with the KU ecosystem
8The Student Journey: What to Expect
1003. Request for evaluation within the book
9What is this collection not?
1014. Post-free access sequence: the critical moment
10A Note About the Authors and the Curatorship
102Free Days as part of a larger strategy: the series sequence
11Part 1: The Architecture of the Launch
103Summary of Part 2 — The D-Day Arsenal
12Introduction — Launching as a System
104Part 3: Momentum: Sustaining Ranking After Launch
13Why the launch determines ranking weeks
105Chapter 11 — Post-Launch BSR Management: How to Avoid Crash and Maintain Visibility
14How is this volume organized?
106The problem of closing the window
15Chapter 1 — The Window of Opportunity: Why the First 72 Hours Define Ranking Weeks
107How the algorithm interprets the BSR curve
16The clock starts before you press publish.
108The four support levers of the BSR
17What the algorithm observes in the first few hours.
1091. Sequential post-launch communications
18The difference between an organic launch and a strategic launch.: How long does post-launch momentum last?
1102. Strategic activation of a Countdown Deal in the second week.
19The most common mistake: publishing and waiting.
1113. Minimum maintenance of pages read in KU.
20Chapter 2 — Launch Mindset: From the Author Who Publishes to the Strategist Who Launches
1124. Active category management
21The conceptual shift that separates mediocre results from consistent results.
113When to stop monitoring — and when to act.
22The three roles of the strategist author
114Chapter 12 — Post-Launch Evaluations: The Virtuous Cycle that Fuels the Algorithm
231. The Creator
115Why are appraisals the most undervalued asset in the catalog?
242. The Editor
116What reviews do for a book — beyond the obvious.
253. The Launch Strategist
117The post-launch evaluation cultivation system
26What changes in practice with a launch mindset?
118Layer 1 — The internal request in the book
271. The launch begins weeks before publication.
119Layer 2 — The follow-up email for first-week buyers
282. The publication date is the peak, not the beginning.
120Layer 3 — Reactivating the ARC Readers
293. Post-launch is monitored and managed.
121Layer 4 — Screening feedback on social media
30Chapter 3 — Pre-Launch: Building Pressure Before Pressing the Button
122How to deal with negative reviews
31What is the pre-launch period and why does it exist?: The pre-launch timeline
123Chapter 13 — External Traffic: Social Networks, Newsletters, and Communities as Sales Engines
32What to do during the pre-launch
124Amazon's dependency and its limitations.
331. Finalize and freeze the book.
125Channel 1 — The email list as the main engine
342. Configure the sales page accurately.
126Channel 2 — Social media with efficiency, without exhaustion.: What to post — and what not to post
353. Activate preorder (if applicable)
127Channel 3 — Literary and niche communities
364. Communicate to existing readers
128Channel 4 — Partnerships between authors
375. Recruit ARC Readers
129Chapter 14 — Re-releases and Updates: How to Give New Life to an Existing Book
38Choosing the release date
130The forgotten asset: your existing catalog
39Seasonality of the genre
131When it makes sense to republish a book
40Target audience buying behavior
132The four types of relaunches
41Competition in the niche
133Type 1 — Re-release through content update
42Chapter 4 — The Reader List: The KDP Author's Most Valuable Asset
134Type 2 — Relaunch through visual redesign
43Why is an email list worth more than ten thousand followers?: What an email list does for a launch
135Type 3 — Relaunch through category repositioning
44How to build a list when you're beginning from nothing.
136Type 4 — Relaunch through a coordinated promotional campaign
45Types of lead magnets that work for KDP authors
137The six-step relaunch process
46How to integrate list building into the published book
138Chapter 15 — The Catalog Effect: How Each New Book Boosts Previous Ones
47Nurturing the list before launch
139A book is a point. A catalog is a network.
48Chapter 5 — ARCs and Advanced Readers: How to Secure Initial Reviews Before D-Day
140The mechanism of the catalog effect
49What are ARCs and why are they decisive?: How many evaluations are needed for launch impact?
1411. The visitor to the author's page
50How to effectively recruit ARC Readers
1422. The Kindle Unlimited reader
511. Your email list is the first place to look.
1433. The "also bought" algorithm
522. Niche reader communities
144How to accelerate the catalog effect
533. Platforms specialized in ARCs
145Strategic back matter
544. Beta readers of the manuscript itself.
146The series sequence as maximum accelerator
55How to manage the ARCs process
147Catalog mentality as a career strategy
56What to do when the first evaluations arrive
148Summary of Part 3 — The Momentum System
57Summary of Part 1 — What you've learned so far
149Part 4: Advanced Promotions and Editorial Calendar
58Part 2: D-Day: Sales Execution and Focus
150Chapter 16 — Annual Promotional Calendar: Planning Peak Visibility Periods Throughout the Year
59Chapter 6 — Launch Pricing Strategy: Anchoring, Conversion, and Equilibrium Royalties
151From reactivity to planning
60Price is not just a number — it's a message.: The logic of price anchoring
152The four types of peak periods in the annual calendar
61The three launch pricing strategies
153Peak 1 — Releases
62Strategy 1 — Launch at a low price with a planned price increase.
154Peak 2 — Scheduled Deals Countdown
63Strategy 2 — Launch with promotional pre-sale
155Peak 3 — Seasonal Free Days
64Strategy 3 — Launch at full price with Countdown Deal in the second week.
156Peak 4 — Commemorative and cultural dates of the niche
65Royalties: the calculation that most authors ignore
157How to build a calendar in practice.
66The most expensive mistake: underestimating the long-term impact of the launch price.
158Chapter 17 — Launching Series: Sequence Strategy to Maximize Retention and Revenue
67Chapter 7 — Algorithmic Concentration: How to Stack Sales to Boost BSR
159Why are the series the most efficient economic model in KDP
68BSR: the public thermometer of your launch
160The four strategic decisions of a series
69The sales concentration strategy
161Decision 1 — Planned quantity of volumes
70The five pillars of algorithmic concentration
162Decision 2 — Release frequency between volumes
711. Simultaneous mobilization of channels
163Decision 3 — Price of the first volume
722. A specific and genuinely urgent call to action.
164Decision 4 — Launch strategy for the second and third volumes
733. Maximum ease of purchase
165Chapter 18 — Cross-Selling and Upselling in the Catalog: How to Sell More to Customers Who Have Already Bought
744. Real-time monitoring of the BSR
166The easiest reader to convert is the one who has already bought it.
755. Second wave within the next 48 hours.
167The three levers of active cross-selling
76What to do when BSR doesn't respond as expected
1681. Back matter structured as a funnel
77Chapter 8 — KDP Select: What It Is, How It Works, and When Exclusivity Is Worth It
1692. Buyer Segment Email
78The strategy-changing decision: whether or not to be in KDP Select.
1703. Upselling through format and edition
79The concrete benefits of KDP Select
171Chapter 19 — Coordinated Catalog Promotions: When to Promote Everything at Once
801. Kindle Unlimited — the royalty pool for pages read
172Catalog promotion as an event
812. Kindle Countdown Offers
173When does a coordinated promotion make sense?
823. Free Days — free trial days
174Execution of a coordinated promotion
834. Additional exposure in the Amazon ecosystem
175Chapter 20 — Building a Long-Term Reader Base: From Books to Fixed Assets
84When is KDP Select worth the exclusivity?
176The ultimate goal of the launch strategy
85wide model : when does leaving Select make sense?
177The pillars of a long-term reader base.
86Chapter 9 — Kindle Countdown Deals: Anatomy of a High-Performance Promotion
178Pillar 1 — Consistency of quality
87Why the Kindle Countdown Deal is the most powerful tool an author control.
179Pillar 2 — Regular and authentic presence
88Anatomy of a well-executed Countdown Deal
180Pillar 3 — Reciprocity and recognition
89Step 1 — Check the prerequisites
181Pillar 4 — Clear and coherent value proposition
90Step 2 — Define the strategic duration
182Summary of Part 4 — The Complete System
91Step 3 — Defining the promotional price intelligently
183Conclusion: Launching as a system, not as an event.
92Step 4 — Execute a 7-day awareness campaign.
184Bonus — Complete KDP Launch Checklist
