About
Summary
This book is built on a single, powerful premise: the most important conversations in your life are negotiations, and the most effective tool in any negotiation is persuasion.
This is not a guide to winning arguments or using manipulative tricks. It is a practical manual for understanding human motivation and using that knowledge to create better, more durable agreements.
From the boardroom to the dinner table, the reader will learn a complete framework for preparing for, engaging in, and successfully concluding any high-stakes conversation, emerging not as a victor, but as a valued partner.Book information
Genre
Business and Economics, Education and Learning
