1Title Page
8Chapter 6: The Great Funnel
2The Blueprints for a Better Brain
9Chapter 7: Finding the Signal in the Noise
3Chapter 1: The Raw Materials
10Chapter 8: The Decision Matrix
4Chapter 2: Shutting Down the Internal Critic
11Chapter 9: The Full Production Cycle
5Chapter 3: The First Rule of Idea Generation
12Chapter 10: The Innovative Team
6Chapter 4: The Idea Generation Toolkit
13Conclusion: The Foreman of Your Mind
7Chapter 5: Connecting the Unconnected
