1Introduction
9Building a Winning Management Team
2Why Every Business Needs a Plan
10Creating a Product or Service That Sells
3Crafting an Irresistible Executive Summary
11Developing a Marketing Plan That Works
4The Foundation: Defining Your Company and Vision
12Mastering Sales Strategy: Converting Leads into Customers
5Conducting Market Research: Understanding Your Industry
13Financial Planning: Creating Projections and Budgets
