1Chapter 1: The Landscape of Influence
8Chapter 7: Authority and Expertise
2Chapter 2: Ethics as the Cornerstone
9Chapter 8: The Principle of Liking
3Chapter 3: Understanding Your Audience
10Chapter 9: Consistency and Commitment
4Part II: Psychological Principles of Influence
11Chapter 10: The Principle of Reciprocity in Negotiation
5Chapter 4: The Power of Reciprocity
12Chapter 11: Putting It All Together—The Ethics of Lasting Influence
6Chapter 5: Harnessing Scarcity and Urgency
13Appendix: Further Reading and Resources
7Chapter 6: The Art of Social Proof