1Preface
836.4 Marketing tips for selling more wine during the Holiday season
2Chapter
846.4.1 Offer a Sale
31 Introduction to Wine Business
856.4.2 Free Shipping
41.1 Grapevine and Wine Origin
866.4.3 Promote Gift Sets & Gift Ideas
51.2 Commercial Importance of Grapes and Wine
876.4.4 Offer Gift-wrapping & Wine Bags
61.3 Wine Classification
886.4.5 Offer Gift Cards
71.3.1 Still Table Wines
896.4.6 Adjust Your Website and Social Media Profiles
81.3.2 Fortified Wines (Dessert and Appetizer Wines)
906.4.7 Create a Video
91.4 Wine Quality
916.4.8 Host or Join Events
101.5 Health-related Aspects of Wine Consumption
926.4.9 Create 12-Days of Wine
111.6 Summary
936.4.10 Give Advice
121.7 Exercise
946.4.11 Christmas Email Marketing Campaign
13Chapter
956.4.12 Reward Your Social Media Fans
142 Site Selection and Climate
966.5 Marketing trends for wineries
152.1 Soil Influences
976.5.1 Adaption
162.2 Geologic Origin
986.5.2 Transparency
172.3 Texture
996.5.3 Authenticity and Stories
182.4 Structure
1006.5.4 Well-Being
192.5 Drainage and Water Availability
1016.5.5 Environmental Protection
202.6 Soil Depth
1026.5.6 Millennials
212.7 Soil Fauna and Flora
1036.5.7 “Instant.”
222.8 Nutrient Content and pH
1046.5.8 Specialization
232.9 Color
1056.5.9 Social Medias
242.10 Organic Content
1066.5.10 Events
252.11 Topographic Influences
1076.6 Business Organization
262.12 Solar Exposure
1086.6.1 Sole Proprietorship and General Partnership
272.13 Temperature
1096.6.2 Limited Partnership
282.14 Chilling and Frost Injury
1106.6.3 Limited Liability Company
292.15 Minimizing Frost and Winter Damage
1116.6.4 “C” Corporation
302.16 Exercise
1126.6.5 Cooperative
31Chapter
1136.6.6 Management and Employees
323 Managing Pests and Diseases
1146.7 Insurance
333.1 Control of Pathogens
1156.8 Financial Section
343.1.1 Chemical Methods
1166.9 The Five “C’s” of Credit
353.1.2 Biological Control
1176.10 Example
363.2 Eradication and Sanitation
1186.11 Exercise
373.3 Common Grapevine Diseases
119Chapter
383.3.1 Pierce’s Disease (Xylella Fastidiosa)
1207 Sensory Perception and Wine Assessment
393.3.2 Phylloxera (Daktulosphaira Vitifoliae)
1217.1 Wine Assessment and Sensory Analysis
403.3.3 Downy Mildew (Plasmopara Viticola)
1227.2 Conditions for Sensory Analysis
413.3.4 Powdery Mildew (Uncinula Necator)
1237.2.1 Tasting Room
423.3.5 Grey Mold (Botryotinia Fuckelina)
1247.2.2 Number of Wines
433.3.6 Black Rot (Guignardia Bidwellii)
1257.2.3 Presentation of Samples
443.4 Vine Trunk Diseases
1267.2.4 Temperature
453.5 Exercise
1277.2.5 Wine Identity
46Chapter
1287.2.6 Breathing
474 Environmental Approaches in the Vineyard
1297.2.7 Presentation Sequence
484.1 Integrated pest management (IPM)
1307.2.8 Time of Day
494.2 Organic viticulture
1317.2.9 Replicates
504.3 Biodynamic viticulture
1327.3 Wine Score Cards
514.4 Exercise
1337.3.1 No One Scorecard is Universally Applicable to All Wines
52Chapter
1347.3.2 Number of Tasters
535 The Wine Business in Various Countries and Laws
1357.4 Tasters : 7.4.1 Training
545.1 USA: 5.1.1 America’s Wine Culture - Prohibited
1367.5 Wine-tasting Technique
555.2 California: 5.2.1 California’s Biggest Wine-Producing Region
1377.5.1 Clarity
565.3 Texas : 5.3.1 America’s First Wine Expert
1387.5.2 Color
575.4 France: 5.4.1 PDO, PGI–The European Union Wine Laws
1397.5.3 Viscosity
585.5 Italy: 5.5.1 Chaos on the Bottle - Italian Wine Labels
1407.5.4 Spritz
595.6 Asia
1417.5.5 Tears
605.7 China
1427.5.6 Ortho Nasal Odor
615.8 Japan
1437.6 Statistical and Descriptive Analysis of Tasting Results
625.9 India
1447.6.1 Simple Tests
635.10 Wine laws in various countries
1457.6.2 Analysis of Variance
645.10.1 France
1467.6.3 Multivariate Analysis and Descriptive Analysis of Wine
655.10.2 Italy
1477.7 Objective Wine Analysis
665.10.3 Spain
1487.8 Exercise
675.10.4 Portugal
149Chapter
685.10.5 Germany
1508 Global Wine Market in the Hands of the Millennials
695.10.6 United States
1518.1 New World versus Old World Business strategies
705.10.7 Canada
1528.2 Creating Blue Ocean from the Red Ocean : 8.2.1 Blue Ocean Strategy
715.10.8 South Africa
1538.3 Consumer characteristics and market segmentation: 8.3.1 Perceptions of Wine
725.10.9 Australia
1548.4 The Millennial generation as wine consumers
735.10.10 New Zealand
1558.5 Exercise
745.10.11 Greece
156Chapter
755.10.12 Argentina
1579 Wine and Health
765.10.13 Chile
1589.1 Introduction
775.11 Exercise
1599.2 Physiological Actions
78Chapter
1609.3 Antimicrobial Effects
796 The Business Plan
1619.4 Exercise
806.1 Marketing: 6.1.1 Mission Statement
162Appendix
816.2 Target Market
163Glossary
826.3 Competition : 6.3.1 Marketing Strategy
164Index
