
Audio only
Length1h 26m
About this audiobook
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
Audiobook details
GenreBusiness and Economics
Length1 hr 26 mins
Narrated byAl Ries, Jack Trout
FormatAudiobook
Publish dateJul 19, 2005
LanguageEnglish