Audio only
Length8h 8m
About this audiobook
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Audiobook details
Rating★★★★ 4.0 (7.9K)
Includes Amazon, Goodreads, LibraryThing
GenreBusiness and Economics
Length8 hrs 8 mins
Narrated byDavid Drummond
FormatAudiobook
Publish dateApr 22, 2014
LanguageEnglish
More from Al Ries, Laura Ries
The Business of StoriesSusan Payton3h 58m4.9 (111)$20 · $0.00
A Bridge Not Too FarDeepak Ohri4h 55m4.8 (179)$15
AretéBrian Johnson19h 57m4.7 (2.2K)$35
Testtrainer Logisches DenkenGRETA CRENSHAW10h 11m4.8 (121)$12.50 · $0.00
Level UpRob Dial7h 42m4.6 (3.3K)$26 · $0.00
Hal Moore on LeadershipHarold G. Moore, Mike Guardia5h 6m4.6 (2.7K)$17
Basic Economics, Fifth EditionThomas Sowell28h 6m4.5 (30.1K)$40
The Goals ProgramZig Ziglar4h 34m4.6 (2.3K)$20
The Stocks & ETF Compass: A Guide to Wealth, High Standard of Living, and Secure Retirement through Intelligent Investment in the Stock Market and Passive Income – Including Starter GuideJens Hattermann4h 9m4.9 (41)$20 · $0.00
Eat It!Jordan Syatt, Michael Vacanti4h 40m4.6 (1.5K)$20 · $0.00
Progress and Poverty, Volumes I and II (Annotated)Henry George19h 21m4.6 (574)$1.99 · $0.00
Not Everything Counts but Everything Matters: The powerful and inspirational new book about leadership and achieving success from the visionary multi-premiership winning Panthers coachIvan Cleary6h 1m4.6 (680)$24 · $0.00
Leads MachineFrancis Rodino6h 30m4.9 (39)$27 · $0.00
BuildTony Fadell11h 5m4.5 (14.3K)$8 · $0.00
The Joys Of CompoundingGautam Baid17h 34m4.5 (2.5K)$18 · $0.00
The Entrepreneur Roller CoasterDarren Hardy7h 8m4.5 (5.2K)$17
Poor Charlie’s AlmanackGrover Gardener, Charles T. Munger13h 9m4.5 (24.7K)$18 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m4.5 (830)$33 · $0.00
Military Culture ShiftCorie Weathers13h 13m4.7 (120)$25 · $0.00
The Secret Door to SuccessFlorence Scovel Shinn2h 25m4.5 (2.1K)$1.20 · $0.00
You may also like
Play Poker Like The ProsPhil Hellmuth10h 11m3.9 (2.7K)$29 · $0.00
Biohack Your BrainKristen Willeumier7h 31m4.1 (2.1K)$26 · $0.00
The Problems of PhilosophyBertrand Russell5h 43m4.1 (22.8K)$2 · $0.00
Becoming FluentRichard Roberts, Roger Kreuz5h 34m3.8 (2.2K)$17
Your Brain at Work, Revised and UpdatedDavid Rock9h 25m4.1 (12.1K)$29 · $0.00
Your Mind and How to Use ItWilliam Walker Atkinson5h 10m4.0 (1.5K)$21 · $0.00
The Anatomy of HumbugPaul Feldwick4h 5m4.3 (589)$16 · $0.00
Quiet LeadershipDavid Rock6h 57m4.1 (2.7K)$24 · $0.00
Thought-Culture, or, Practical Mental TrainingWilliam Walker Atkinson3h 46m4.0 (251)$2.30
BOULE DE SUIF & OTHER TALESGuy de Maupassant10h 41m4.0 (13.9K)$1 · $0.00
The New Encyclopedia of Stage HypnotismOrmond McGill18h 51m4.2 (490)Free
A Treatise Concerning the Principles of Human KnowledgeGeorge Berkeley3h 59m3.9 (5.1K)$1 · $0.00
A Treatise of Human Nature (Annotated)David Hume26h 27m4.1 (31.8K)$3 · $0.00
The Seven Sins Of MemoryDaniel L. Schacter13h 14m4.0 (5.7K)$33 · $0.00
Psychology: A Study Of Mental LifeRobert Sessions Woodworth1h 26m3.6 (48)$1 · $0.00
Studying and gaining knowledge easily through hypnosisMichael Bauer46m$35 · $0.00
The Trained MemoryWarren Hilton57m3.7 (39)$2.30
Photographic Memory: Advanced Strategies and Techniques for Remembering More (How to Use Advanced Learning Strategies to Learn Faster, Remember More and Be More Productive)Stephen Phillips3h 36m3.8 (129)$3.50 · $0.00
Memory Hacks: How to Hack Your Memory and Remember Almost AnythingTina Brown29m$8 · $0.00
Winning in the OlympicsScientific American5h 3m$15