Audio only
Length3h 6m
About this audiobook
There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
Audiobook details
GenreBusiness and Economics
Length3 hrs 6 mins
Narrated byDavid Drummond
FormatAudiobook
Publish dateApr 22, 2014
LanguageEnglish
More from Al Ries, Jack Trout
AretéBrian Johnson19h 57m$35
Testtrainer Logisches DenkenGRETA CRENSHAW10h 11m$12.50 · $0.00
Level UpRob Dial7h 42m$26 · $0.00
Hal Moore on LeadershipHarold G. Moore, Mike Guardia5h 6m$17
Basic Economics, Fifth EditionThomas Sowell28h 6m$40
The Goals ProgramZig Ziglar4h 34m$20
The Stocks & ETF Compass: A Guide to Wealth, High Standard of Living, and Secure Retirement through Intelligent Investment in the Stock Market and Passive Income – Including Starter GuideJens Hattermann4h 9m$20 · $0.00
Eat It!Jordan Syatt, Michael Vacanti4h 40m$20 · $0.00
Progress and Poverty, Volumes I and II (Annotated)Henry George20h 24m$2 · $0.00
Not Everything Counts but Everything Matters: The powerful and inspirational new book about leadership and achieving success from the visionary multi-premiership winning Panthers coachIvan Cleary6h 1m$24 · $0.00
Leads MachineFrancis Rodino6h 30m$27 · $0.00
CAPITAL (Complete 3 Volume Edition)Karl Marx111h 13m$2 · $0.00
BuildTony Fadell11h 5m$8 · $0.00
The Joys Of CompoundingGautam Baid17h 34m$18 · $0.00
The Entrepreneur Roller CoasterDarren Hardy7h 8m$17
The Law of Success in Sixteen LessonsNapoleon Hill1h 31m$2 · $0.00
Poor Charlie’s AlmanackGrover Gardener, Charles T. Munger13h 9m$18 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m$33 · $0.00
Military Culture ShiftCorie Weathers13h 13m$25 · $0.00
This Is Going to HurtAdam Kay5h 47m$24 · $0.00
You may also like
Guerrilla P.R.Michael Levine8h 44m$40
The Art of Fencing; Or, The Use of the Small Sword (Annotated)Maître d'armes Labat3h 8m$2 · $0.00
Guerrilla MarketingJay Conrad Levinson11h 50m$23 · $0.00
Differentiate or DieJack Trout6h 19m$17
A Yankee doctor in paradiseS. M. Lambert1h 5m$2 · $0.00
Cold Harbor to the CraterGary W. Gallagher, Caroline E. Janney12h 33m$23
Mine's the BestCrosby Bonsall2m$4 · $0.00
The U.S. Marine Manual for Close Combat FightingU.S. Department of Defense3h 28m$1 · $0.00
The Twilight of the IdolsFriedrich Nietzsche4h 38m$12 · $0.00
Marketing Management for Beginners: How to Create and Establish Your Brand With the Right Marketing Management, Build Sustainable Customer Relationships and Increase Sales Despite a Buyer's MarketSebastian Wahlig1h 24m$12 · $0.00
The 22 Immutable Laws of MarketingAl Ries, Jack Trout1h 26m$16 · $0.00
Defenseless AmericaHudson Maxim5h 17m$1 · $0.00
Guerrilla Marketing WeaponsJay Conrad Levinson6h 36m$17 · $0.00
How to Negotiate with People Like Donald TrumpSam Dowed5h 10m$6 · $0.00
From Sail to Steam, Recollections of Naval LifeA. T. Mahan9h 54m$1 · $0.00
General Lee’s ArmyJoseph T. Glatthaar25h 17m$35
The Most Important Thing: Uncommon Sense for The Thoughtful InvestorHoward Marks7h 9m$14 · $0.00
A New System of Sword Exercise for Infantry (Annotated)Sir Richard Francis Burton3h 1m$2 · $0.00
Organization: How Armies are Formed for WarHubert Foster6h 43m$1 · $0.00
Points Of FrictionAgnes Repplier4h 37m$2.40