Revenue Realism and Resilience - The Sales Leader’s Playbook for Founders & Scale-Ups

Revenue Realism and Resilience - The Sales Leader’s Playbook for Founders & Scale-Ups

By Antony Bream

Business and Economics

Self-Help

Length5h 34m

About this book

Summary

Revenue Realism & Resilience is a practical playbook for founders and sales leaders who want to build scalable, sustainable revenue without the chaos, pressure, and unpredictable pipelines that undermine growth. Drawing on real-world experience across fintech, regtech, and enterprise software, the book introduces the PRINCE™ buying process and other proven frameworks designed to align sales with how customers actually make decisions. Through a mix of field-tested lessons, tools, coaching insights, and strategic guidance, Antony shows how to qualify better, manage partners effectively, build repeatable processes, and create the discipline needed for predictable revenue. The result is a smarter, calmer, and more resilient commercial engine capable of scaling from early-stage traction to enterprise growth.

Book information

Genre

Business and Economics, Self-Help

Length

5 hrs 34 mins

Publish date

Sep 1, 2025

Language

English

About the Author

Antony Bream

Antony Bream is a seasoned sales leader, advisor, and founder of Ribbit Consulting, specialising in helping B2B technology companies scale with clarity, confidence, and commercial discipline. With more than twenty years in enterprise software, fintech, and regtech, Antony has guided founders, scale-ups, and established financial institutions through complex sales challenges and go-to-market execution. This book brings together decades of experience from boardrooms, startup journeys, and international growth programmes to help founders sell smarter, build stronger teams, and scale sustainably.View all Audiobooks by Antony Bream

1Introduction

76.0 Sales + Marketing = Misalignment by Default: How to align GTM, marketing and product to one commercial truth

21.0 How I Got Here: Early Career & Inflexion Points

87.0 When the Pipeline Lies: The KPI’s that matter and the ones that kill deals

32.0 WTF Is a GTM Strategy Anyway?: Fail to Plan - Plan to Fail

98.0 You’re Not Ready to Scale Yet: A diagnostic for when you should (and shouldn’t) think about investment

43.0 From Founder Led Sales to Repeatable Revenue: The inflection points every startup face and most mishandle

109.0 The Role of AI and the Future of Sales: Sales Game Changer or Sales Killer

54.0 Your First 10 Customers Don’t Count: How to validate ICP and stop chasing vanity logos