1Title Page
92Chapter 50: Loss Aversion
2Introduction
93Examples:
3Chapter 1: First Principles Thinking
94Chapter 51: Endowment Effect
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95Chapter 52: Variable vs. Fixed Costs
5Chapter 2: Inversion
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7Chapter 3: Compounding
98Chapter 54: Adverse Selection
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9Chapter 4: Opportunity Cost
100Chapter 55: Moral Hazard
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11Chapter 5: The Map Is Not the Territory
102Chapter 56: Principle of Parsimony (KISS – Keep It
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13Chapter 6: Skin in the Game
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14Chapter 7: Network Effects
105Chapter 59: Network Topology (Hub‑and‑Spoke vs. Mesh)
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107Chapter 60: Diffusion of Innovations
17Chapter 9: Local vs. Global Maxima
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109Chapter 61: Law of Small Numbers
19Chapter 10: Second‑Order Thinking
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111Chapter 62: Surplus vs. Deficit
21Chapter 11: Circle of Competence
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113Definition: Assessing Strengths, Weaknesses, Opportunities, and Threats to evaluate a project or business.
23Chapter 12: Ladder of Abstraction
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115Chapter 64: PESTLE Analysis
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26Chapter 14: Hanlon’s Razor
117Chapter 65: Scenario Planning
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28Chapter 15: Occam’s Razor
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120Chapter 67: Expected Value
30Chapter 16: Feynman Technique
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122Chapter 68: Asymmetric Returns
32Chapter 17: Pareto Principle (80/20 Rule)
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124Chapter 69: Kelly Criterion
34Chapter 18: Law of Diminishing Returns
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35Chapter 19: Systems Thinking
126Chapter 70: Risk/Reward Matrix
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128Chapter 71: Eisenhower Matrix
38Chapter 21: Leverage
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130Chapter 72: Parkinson’s Law
40Chapter 22: Economies of Scale
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132Chapter 73: Goodhart’s Law
42Chapter 23: Game Theory
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134Chapter 74: Chesterton’s Fence
44Chapter 24: Prisoner’s Dilemma
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136Chapter 75: Mental Contrasting
46Chapter 25: Tragedy of the Commons
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138Chapter 76: Incentive‑Caused Bias
48Chapter 26: Comparative Advantage
139Chapter 77: Shifting Baseline
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50Chapter 27: Margin of Safety
141Chapter 78: Winner’s Curse
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142Chapter 79: Principle of Least Effort
52Chapter 28: Redundancy (Slack)
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144Chapter 80: Red Queen Effect
54Chapter 29: Antifragility
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146Chapter 81: Gresham’s Law
56Chapter 30: Barbell Strategy
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148Chapter 82: Law of Unintended Consequences
58Chapter 31: Principal–Agent Problem
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150Chapter 83: Critical Mass
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61Chapter 33: Anchoring
152Chapter 84: Bottleneck
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63Chapter 34: Availability Heuristic
154Chapter 85: Burn Rate and Runway
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155Chapter 86: Shirking vs. Cooperative Behavior
65Chapter 35: Survivorship Bias
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157Chapter 87: Monopolies and Moats
67Chapter 36: Risk vs. Uncertainty
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159Chapter 88: Regulation vs. Free Markets
69Chapter 37: Black Swan Events
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70Chapter 38: Bayesian Thinking
161Chapter 89: Tipping Points
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162Chapter 90: Optionality
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73Chapter 40: Reversibility
164Chapter 91: Iteration and Feedback
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75Chapter 41: Regression to the Mean
166Chapter 92: Stigler’s Survivor Principle
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167Chapter 93: Metacognition (Thinking About Thinking)
77Chapter 42: Correlation vs. Causation
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169Chapter 94: Analog vs. Digital
79Chapter 43: Temporal Discounting
170Chapter 95: Path Dependency
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81Chapter 44: Disruption and Innovator’s Dilemma
172Chapter 96: Diffusion vs. Convergence
82Chapter 45: Creative Destruction
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174Chapter 97: Emergence
84Chapter 46: S‑Curve and Adoption
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176Chapter 98: Simplicity vs. Complexity
86Chapter 47: Power Law
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178Chapter 99: Latticework of Mental Models
88Chapter 48: Incentives
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180Chapter 100: Socratic Method
90Chapter 49: Scarcity vs. Abundance
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182Epilogue: Building an Entrepreneur’s Mindset That Lasts
