11.1 Culture Anthropology
856.2 Linguistic function and linguistic evolution
21.1.1 Business Anthropology
866.3 Linguistic Anthropology in America-Early Roots
31.1.2 Anthropology Studies
876.4 Anthropology in business action
41. Socio-cultural anthropology
886.5 Companies Anthropologist
52. Archaeology
896.6 The Rise of Corporate Anthropology
63. Physical anthropology
906.7 Cross-Cultural Marketing
74. Linguistic anthropology
911. Power Distance Index:
81.2 Anthropology studies of Asian business
922. Individualism:
91.3 Summary
933. Masculinity:
101.4 Inquiries
944. Uncertainty Avoidance Index:
11References : Figure Resource
955. Long term orientation:
122.1 Business anthropology in Japan
966.7.1 Trompenaars Theory Of Cultural Dimensions
132.2 Global Business Anthropology
971. Universalism vs. Particularism:
142.3 Concepts of anthropology in business
982. Individualism vs. Communitarianism:
152.4 De-Anthropologizing Ethnography: A Historical Perspective on the Commodification of Ethnography as a Business Service
993. Specific vs. defuse:
162.5 Theorizing Business & Anthropology
1004. Affectivity vs. Neutrality:
172.6 Decentring the Origin Story of Anthropology & Business: The British Experience Since 1950: 2.6.1 Professional Anthropology & Training in France
1015. Inner direct and outer direct:
182.7 Living in Business Schools, Writing Consumer Culture
1026. Achieved status vs. Ascribed status:
192.8 Methodological Rebellion: Overcoming the Quantitative-Qualitative Divide
1037. Sequential time vs. synchronic time:
202.9 Making Markets Emerge: Enumeration, “Development,” & Technology Markets
1046.8 Applying Anthropology to Business-to-Business Interactions
212.10 Summary
1056.9 The Role of Individual Agency
222.11 Inquiries
106Key functions of human resources
23References
107Recruitment and staffing
24Figure Resource
108New hire onboarding
25Rapid Ethnography
109Training and development
26MDes Interdisciplinary Design, Napier University Case Study
110Compensation and Benefits
273.1 The Anthropologist as IT Trouble-shooter on Wall Street
111Employee well-being
283.2 Management Consulting in Times of Austerity: Sustainability & the Business-Place-Community Nexus in Italy
112Employee relations
293.3 Business
113Performance reviews and promotions
303.4 Opportunity & Challenge in the Health Care Industry: Anthropological Inroads in France
114Record-keeping
313.5 Anthropology in a Design, Engineering, & Commerce Curriculum
115Legal compliance
321. Process:
1166.10 Using Ethnography in Business
332. Methods:
117Let’s illustrate this definition with an example.
343. Frameworks:
118How to Carry out Business Ethnography
354. Systems:
119• Fieldwork
363.5.1 The Anthropology of Business & Administration in Japan
120• In-depth Interviews
373.6 The Good Anthropologist: Questioning Ethics in the Workplace
121• Mobile Ethnography
383.7 The Sustaining Impact of Anthropology in Business: The “Shelf Life” of Data
122How to Use Business Ethnography
393.8 Ethnography & Business in the Czech Republic
1231. Reframe the Problem.
403.9 Configuring Family, Kinship, & Natural Cosmology: Branding Pet Food
1242. Collect the Data.
413.10 Summary
1253. Look for Patterns.
423.11 Inquiries
1264. Create the Key Insights.
43References: Figure Resource
1275. Build the Business Impact.
444.1 Able to Fly: Temporality, Visibility, & the Disabled Airline Passenger
128Key Points
454.2 Mediating Business Process Models with an Anthropological Voice: “Double-Level Language” in the Norwegian Oil Industry: 4.2.1 Decoding Culture: Cultural Insight & Semiotics in Britain
1296.11 Summary
464.3 A Crisis of Representation? Anthropology in the Popular Business Media
1306.12 Inquiries
474.4 How “the User” Frames What Designers See: What Cultural Analysis Does to Change the Frame
131References: Figure Resource
48A Need for Rigorous Approaches and Methods to Synthesis: The Role of Sensemaking and Framing in Design Synthesis
1327.1 Introduction
494.5 Recognizing Agile
1337.2 Holistic Anthropology
504.6 Business Anthropology in China: 4.6.1 In Pursuit of Strategy: Anthropologists in Advertising
1347.3 Evaluating Anthropological Data
514.7 Nationalism, Identity, & Consumption
1357.4 Humanistic Anthropology approaches
524.8 Rethinking Russian History & Identity Through Consumer Culture
1367.5 Economic Anthropology
534.9 Summary
1377.6 Mode production
544.10 Inquiries
1387.7 Consumption And Global Capitalism
55References: Figure Resource
1397.8 Summary
565.1 Live Field noting: Creating More Open Ethnography
1407.9 Inquiries: References
575.2 Ethnography in Digital Spaces: Ethnography of Virtual Worlds, Netnography, & Digital Ethnography: 5.2.1 An Anthropology of the Senses: Tracing the Future of Sensory Marketing in Brand Rituals
1418.1 Anthropological Methodology And Organisation/Consumer Research
585.3 Doing Anthropology, Doing Business: Common anthropological skills include:
1428.2 Organisational Culture, Human Resource Management, And Corporate Ethnography
595.4 Glimpses from the Blogosphere
1438.3 Consumer Behaviour And Marketing
605.5 Between the Idea & the Reality Falls the Shadow: A True, Semi factual Tale of Professional Despair: 5.5.1 Seduction in the Field: Meditations on Building Rapport through the Ethnographic Camera Lens
1448.4 Social Marketing
615.6 Applied Netnography: An Appropriate Appropriation?
1458.5 Summary
62Application of Netnography: An Overview Of Netnography
1468.6 Inquiries: References
635.7 Applied Cultural Analysis: Ethnography as Compositional Practice
1479.1 Introduction
645.8 Summary
1489.2 Linguistic Anthropology: As a Branch of Anthropology
655.9 Inquiries
1499.3 Anthropological linguistics
66References
1509.4 Linguistic Fieldwork
67Figure Resource
1519.5 Summary
68The Sounds of Language: Phonemes
1529.6 Inquiries : References
69The Units That Carry Meaning: Morphemes
15310.1 Introduction
70The Structure of Phrases and Sentences: Syntax
15410.2 Ethnographic writing
71Conveying Meaning in Language: Semantics and Pragmatics
15510.3 Historical linguistics
72Settlement patterns:
15610.4 Paralinguistic communication: Western history
73Migration routes:
15710.5 Linguistic reconstruction
74Geographical factors:
15810.6 Myths and mythology
75Language contact:
15910.7 Oral literature
76Region and occupation:
16010.8 Orality and anthropology
77Social class:
16110.9 Origin of language
78Group reference:
16210.10 Paralinguistic communication
79Linguistic processes:
16310.11 Summary
806.1 Linguistic Relativity: The Whorf Hypothesis
16410.12 Inquiries : References
816.1.1 Language In Its Social Settings: Language And Identity
16511.1 Introduction
82Social Class
16611.2 The Maturity of Business Anthropology
83Ethnicity
16711.3 Summary
84Language and Gender
16811.4 Inquiries: References
