1Preface
1085.3.3 Regional Trading Blocs – Disadvantages
2Chapter - 1 Introduction to Global Business
1095.4 World Trade Organization (WTO)
31.1 Introduction
1105.4.1 Objectives of WTO
41.2 Meaning and Definition of Global Business : 1.2.1 Definition
1115.4.2 Role of WTO in Globalization
51.3 Nature and Characteristics of Global Business: 1.3.1 Features of Global Business
1125.5 ASEAN – Association of South East Asian Nations: 5.5.1 Objectives of the Association of South East Asian Nations
61.4 Need and Importance of Global Business
1135.6 European Economic Community (EEC)
71.4.1 Need for Global Business
1145.7 APEC – Asia Pacific Economic Cooperation
81.4.2 Importance of Global Business
1155.8 BRICS
91.5 Types of Global Businesses
1165.9 NAFTA – North America Free Trade Agreement
101.6 Factors to Consider before Starting Global Business Operations
1175.10 CIS – Commonwealth of Independent States
111.6.1 Geographical Factors
1185.11 COMESA – Common Market for Eastern and Southern Africa
121.6.2 Social Factors
1195.12 South Asian Association for Regional Cooperation (SAARC)
131.6.3 Legal Policies
1205.12.1 Objectives of the Association
141.6.4 Behavioral Factors
1215.12.2 Key Bodies
151.6.5 Economic Forces
1225.12.3 SAARC Summits
161.7 Why Organizations want to Globalize their Business?
1235.13 MERCOSUR
171.7.1 Improving Profit Margins
1245.14 IOR-ARC – Indian Ocean Rim Association for Regional Cooperation
181.7.2 Competing for New Sales
1255.15 Organization of the Petroleum Exporting Countries: 5.15.1 Benefits of OPEC
191.7.3 Diversifying the Business
1265.16 Exercises
201.7.4 Recruiting New Talent
1275.17 Further Readings
211.8 Selecting Business Strategies in a Globalizing World: 1.8.1 Factors Affecting the Selection of Entry Mode
128Chapter - 6 Trade Barriers: Tariff and Non-tariff Barriers
221.9 Components of a Global Business Plan
1296.1 Introduction
231.10 Challenges and Issues Involved in Global Business
1306.2 Trade Barriers
241.10.1 Understanding Other Languages and Cultures
1316.2.1 Definition
251.10.2 The Legal Landscape
1326.2.2 Examples of Trade Barriers
261.10.3 Communication and Technology
1336.2.3 Non-tariff Barriers
271.10.4 Environmental Conservation
1346.3 Why are Tariffs and Trade Barriers Used?
281.11 Exercises
1356.4 Types of Trade Barriers
291.12 Further Readings
1366.4.1 Tariffs
30Chapter - 2 International Business Environment
1376.4.2 Non-tariffs
312.1 Introduction
1386.4.3 Quotas
322.2 Meaning of Business Environment
1396.5 Tariff Barriers: Objectives of Tariffs
332.3 Features and Importance of Business Environment
1406.5.1 Classification of Tariffs
342.3.1 Features of Business Environment
1416.5.2 Tariff Reduction and the Growth of International Trade
352.3.2 Importance of Business Environment
1426.5.3 Tariff Effects on International Trade
362.3.3 Determining Business Opportunities and Threats
1436.5.4 The Effect of Tariffs on Consumers
372.3.4 Giving Direction for Growth
1446.5.5 The Effect of Tariffs on Producers
382.3.5 Continuous Learning
1456.5.6 The Effect of Tariffs on Government
392.3.6 Image Building
1466.5.7 The Effect of Tariffs on Employment
402.3.7 Meeting Competition
1476.5.8 Evaluation of Tariffs
412.4 Economic Environment of Business: 2.4.1 Impact of Economic Environment on Business
1486.5.9 Effects of Tariffs under Partial Equilibrium
422.5 Non-economic Environment
1496.5.10 Tariffs and Modern Trade
432.5.1 Socio-cultural Environment
1506.6 Non-tariff Barriers: Types and Use
442.5.2 Natural Environment
1516.6.1 Types of Non-tariff Barriers
452.5.3 Demographic Environment
1526.6.2 Advantages and Disadvantages of NTMs
462.5.4 Physical and Technological Environment
1536.6.3 Effects of Non-tariff Measures (NTMS)
472.5.5 Political and Government Environment
1546.7 Import Quotas
482.6 Tools for Analyzing International Business Environment
1556.7.1 Types of Import Quotas
492.6.1 PEST Analysis
1566.7.2 Effects of a Quota
502.6.2 PESTEL Model
1576.7.3 Advantages of a Quota
512.6.3 SWOT Analysis
1586.7.4 Disadvantages of a Quota
522.6.4 Porter’s Five Forces Model
1596.8 Exercises
532.7 Domestic, Foreign and Global Environments
1606.9 Further Readings
542.8 Impact of International Business Environment on Decisions
161Chapter - 7 Market Entry Strategies
552.8.1 Economic Indicators
1627.1 Introduction
562.8.2 International/Global Indicators
1637.2 International Marketing
572.9 Exercises
1647.2.1 International Marketing Definition
582.10 Further Readings
1657.2.2 Challenges with International Marketing
59Chapter - 3 Theories and Policies of International Trade
1667.3 International Market Entry Strategies
603.1 Introduction
1677.3.1 Exporting as an Entry Strategy
613.2 Understanding International Trade: 3.2.1 Historical Overview
1687.3.2 Foreign Production as an Entry Strategy
623.3 Theories of International Trade
1697.3.3 Ownership Strategies
633.3.1 Mercantilism Theory of International Trade
1707.3.4 Entering Markets through Mergers and Acquisitions
643.3.2 Theory of Absolute Advantage
1717.4 Preparing an Entry Strategy Analysis
653.3.3 Classical Theory of International Trade
1727.5 Entry Strategy Configuration
663.3.4 Heckscher-Ohlin Trade Model
1737.6 Exit Strategies
673.3.5 Porter’s Diamond Theory of National Advantage
1747.6.1 Considerations in an Exit Strategy
683.3.6 Country Similarity Theory of International Trade
1757.6.2 Basic Exit Decisions and Strategies
693.3.7 New Trade Theory of International Trade
1767.6.3 Strategies for New Start-ups
703.3.8 International Product Life-cycle Theory of International Trade
1777.7 Market Selection for International Business: 7.7.1 Target Market Selection: Segmentation and Positioning
713.4 Exercises
1787.8 Market Segmentation Best Practices
723.5 Further Readings
1797.9 B2C Segmentation Criteria
73Chapter - 4 Liberalization, Privatization and Globalization (LPG)
1807.10 B2B Segmentation Criteria
744.1 Introduction
1817.11 Target Marketing
754.2 Liberalization: Meaning and Definition
1827.12 Positioning and Competitive Differentiation: 7.12.1 Factors Influencing International Market Selection
764.2.1 Meaning of Economic Liberalization
1837.13 Exercises
774.2.2 Definition of Liberalization
1847.14 Further Readings
784.2.3 Elements of Liberalization
185Chapter - 8 Marketing Research in International Business
794.2.4 The Benefits of Liberalization
1868.1 Introduction
804.2.5 Advantages of Liberalization
1878.2 Market Research: Concept : 8.2.1 Definition of Marketing Research
814.2.6 Economic Reforms during Liberalization
1888.3 International Marketing Research
824.2.7 Effects of Liberalization on the Economy
1898.3.1 Definition of International Marketing Research
834.3 Privatization
1908.3.2 International Marketing Research Process
844.3.1 Definition of “Privatization”
1918.3.3 Importance of International Marketing Research
854.3.2 Ways of Privatization
1928.3.4 Main Factors which Influence the Marketing Research
864.3.3 Uses of Privatization
1938.3.5 Challenges of Conducting International Marketing Research
874.3.4 Advantages of Privatization
1948.3.6 Scope of Research in International Market
884.3.5 Disadvantages of Privatization
1958.4 Ways to Identify Market Opportunities for Business Growth
894.3.6 Limitations of Privatization
1968.5 International Product Life Cycle
904.4 Globalization
1978.6 New Product Development in the International Market
914.4.1 Meaning of Globalization
1988.6.1 Categories of New Products
924.4.2 Globalization Explained
1998.6.2 Issues in New Product Development
934.4.3 Globalization: Background
2008.6.3 Successful New Products
944.4.4 Advantages of Globalization
2018.6.4 The New Product Development Process
954.4.5 Disadvantages of Globalization
2028.7 Stage Process of New Product Development
964.4.6 Features of Globalization
2038.7.1 Idea Generation
974.4.7 Limitations of Globalization
2048.7.2 Idea Screening
984.5 Exercises
2058.7.3 Concept Development and Testing
994.6 Further Readings
2068.7.4 Marketing Strategy Development
100Chapter - 5 Trading Blocks
2078.7.5 Product Development
1015.1 Introduction
2088.7.6 Test Marketing
1025.2 Trading Blocs
2098.7.7 Commercialization
1035.2.1 Advantages of Trading Blocks
2108.8 Exercises
1045.2.2 Disadvantages of Trading Blocks
2118.9 Further Readings
1055.3 Regional Trade Blocks
212Glossary
1065.3.1 Types of Regional Trade Blocks
213Index
1075.3.2 Regional Trading Blocs – Advantages
