1Preface
827.4.3 Greenfield or Acquisition?
21 Introduction to Global Business - Globalization
837.5 Exercise
31.1 Globalization of market
848 Exporting, Importing and Countertrade
41.2 The Globalization of production
858.1 Improving Export Performance
51.3 Factors driving Globalization
868.1.1 An International Comparison
61.3.1 Declining Trade and Investment Barriers
878.1.2 Information Sources
71.3.2 The Role of Technological Change
888.1.3 Utilizing Export Management Companies
81.4 Exercise
898.1.4 Export Strategy
92 Global Market Strategy
908.2 Export and Import Financing
102.1 Global Strategies for Emerging Countries
918.2.1 Lack of Trust
112.2 The perspective of Global Business Strategies
928.2.2 Letter of Credit
122.2.1 Directions of Global Strategies
938.2.3 Draft
132.2.2 Products and Services for “Good-Enough” Product Markets
948.2.4 Bill of Lading
142.2.3 Strengthening Cost Competitiveness
958.2.5 A Typical International Trade Transaction
152.2.4 Creating Strong Business Models That Discourage Catch Up
968.3 Export Assistance
162.2.5 Need for Strategies to Respond to Local Needs
978.3.1 Export-import Bank
172.2.6 Management Strategies Integrated at the Global Level
988.3.2 Export Credit Insurance
182.3 Management Strategies for Global Businesses
998.4 Countertrade
192.3.1 Concepts of Corporate Management Strategy Theory
1008.4.1 The Incidence of Countertrade
202.3.2 The Three Cs and SWOT Analysis in Management Strategy
1018.4.2 Types of Countertrade
212.3.3 Global Strategies and Differences in Internal and External Business Environments
1028.4.3 The Pros and Cons of Countertrade
222.3.4 Value Chains and Global Strategy
1038.5 Exercise
232.3.5 Relationship between Headquarters and Local Entities
1049 Global Production, Outsourcing, and Logistics
242.4 Exercise
1059.1 Strategy, Production, and Logistics
253 Fundamentals of Strategic Planning
1069.2 Where to Produce
263.1 Wholly Owned Subsidiary or Joint Venture with Local Companies
1079.2.1 Country Factors
273.2 Alliance Forms and Management Methods
1089.2.2 Technological Factors
283.3 Governments as Alliance Partners in PPP Infrastructure Businesses
1099.2.3 Product Factors
293.4 Marketing Theory in Global Business Context
1109.2.4 The Strategic Role of Foreign Factories
303.4.1 Global Strategy and Marketing in Emerging Countries
1119.2.5 Outsourcing Production: Make-or-Buy Decisions
313.4.2 Steps in Marketing Strategy
1129.2.6 The Advantages of Make
323.4.3 Marketing, Planning, and Execution: The 4Ps
1139.2.7 The Advantages of Buy
333.4.4 Market Analysis Examples: China and India
1149.2.8 Offsets
343.4.5 Premium Market as a Volume Zone
1159.2.9 Trade-offs
353.4.6 The Bottom of the Pyramid Business
1169.2.10 Strategic Alliances With Suppliers
363.5 Exercise
1179.3 Managing a Global Supply Chain
374 International R&D Management
1189.3.1 The Role of Just-in-time Inventory
384.1 Foreign R&D Activities of Japanese Companies
1199.3.2 The Role of Information Technology and the Internet
394.2 R&D Internationalization Theory
1209.4 Exercise
404.3 Merits and Demerits of Foreign R&D Centers
12110 Global Marketing and R&D
414.4 Activities of Foreign R&D Centers
12210.1 The Globalization of Markets and Brands
424.5 Selecting a Destination Country
12310.2 Market Segmentation
434.6 Reverse Innovation
12410.3 Product Attributes
444.7 Exercise
12510.3.1 Cultural Differences
455 Strategy Integration at the Global Market
12610.3.2 Economic Development
465.1 Knowledge Management in Global Corporations
12710.3.3 Product and Technical Standards
475.2 Diversity in Overseas Entities
12810.4 Distribution Strategy
485.3 Organizational Structure within Global Corporations
12910.4.1 Differences Between Countries
495.4 Exercise
13010.4.2 Choosing a Distribution Strategy
506 Global Business Money System
13110.5 Communication Strategy
516.1 The Functions of the Foreign Exchange Market
13210.5.1 Barriers to International Communication
526.1.1 Currency Conversion
13310.5.2 Push Versus Pull Strategies
536.1.2 Insuring Against Foreign Exchange Risk
13410.5.3 Global Advertising
546.1.3 Nature of the Foreign Exchange Market
13510.6 Pricing Strategy
556.1.4 Economic Theories of Exchange Rate Determination
13610.6.1 Price Discrimination
566.1.5 Prices and Exchange Rates
13710.6.2 Strategic Pricing
576.1.6 Money Supply and Price Inflation
13810.6.3 Configuring the Marketing Mix
586.2 The International Monetary System
13910.7 New-Product Development
596.2.1 The Gold Standard
14010.7.1 The Location of R&D
606.2.2 The Bretton Woods System
14110.7.2 Integrating R&D, Marketing, and Production
616.3 The Collapse of the Fixed Exchange Rate System
14210.7.3 Cross-functional Teams
626.4 The Floating Exchange Rate Regime : 6.4.1 The Jamaica Agreement
14310.7.4 Building Global R&D Capabilities
636.5 Exercise
14410.8 Exercise
647 Entering Foreign Market
14511 Global Human Resource Management
657.1 Basic Entry Decisions
14611.1 The Strategic Role of International HRM
667.1.1 Which Foreign Markets?
14711.2 Staffing Policy
677.1.2 Timing of Entry
14811.2.1 Types of Staffing Policy
687.1.3 The Scale of Entry and Strategic Commitments
14911.2.2 Expatriate Managers
697.2 Entry Modes
15011.3 Training and Management Development
707.2.1 Exporting
15111.3.1 Training for Expatriate Managers
717.2.2 Turnkey Projects
15211.3.2 Repatriation of Expatriates
727.2.3 Licensing
15311.3.3 Management Development and Strategy
737.2.4 Franchising
15411.4 International Labor Relations
747.2.5 Joint Ventures
15511.4.1 The Concerns of Organized Labor
757.2.6 Wholly Owned Subsidiaries
15611.4.2 The strategy of Organized Labor
767.3 Selecting an Entry Mode
15711.4.3 Approaches to Labor Relations
777.3.1 Core Competencies and Entry Mode
15811.5 Exercise
787.3.2 Pressures for Cost Reductions and Entry Mode
159Appendix
797.4 Greenfield Venture versus Acquisition
160Glossary
807.4.1 Pros and Cons of Acquisitions
161Index
817.4.2 Pros and Cons of Greenfield Ventures
