6THE POWER OF EXCLUSIVITY: WHY DO WE LIKE TO SHARE THINGS THAT MAKE US LOOK GOOD?
29EXAMPLES OF BRANDS THAT APPLY STEPPS
7MODULE 02: TRIGGERS
30HOW TO ADAPT STEPPS TO SPECIFIC PRODUCTS AND SERVICES
8CONTEXT AS A TRIGGER FOR CONVERSATION
31MODULE 08: VIRALITY THROUGH SOCIAL INFLUENCE
9WHY DO SOME IDEAS STAY IN OUR MINDS?
32THE ROLE OF SOCIAL INFLUENCE IN VIRAL SPREAD
10EXAMPLES OF PRODUCTS AND BEHAVIORS TRIGGERED BY EVERYDAY TRIGGERS
33HOW "INFLUENCERS" CAN AFFECT THE SPREAD OF IDEAS
11MODULE 03: EMOTION
34IS VIRALITY A RANDOM OR PREDICTABLE PHENOMENON?
12WHY DO WE SHARE THINGS THAT EXCITE US?
35MODULE 09: VIRAL MARKETING CASE STUDIES
13HOW TO MANAGE EMOTIONS WHEN TRANSMITTING MESSAGES
36CASE STUDIES OF SUCCESSFUL CAMPAIGNS
14THE IMPACT OF SURPRISE AND OUTRAGE ON MEDIA DISSEMINATION
37ANALYSIS OF PRODUCTS THAT WENT VIRAL
15MODULE 04: PUBLIC
38LESSONS LEARNED FROM VIRAL MARKETING CAMPAIGNS
16PUBLIC VISIBILITY AS A DRIVER OF CONTAGION
39MODULE 10: THE FUTURE OF CONTAGIOUS IDEAS
17THE PRINCIPLE OF "SEEING IS BELIEVING": PUBLIC IMITATION
40THE IMPACT OF SOCIAL NETWORKS ON DISSEMINATION
18HOW TO MAKE PEOPLE WANT TO SHOW YOUR PRODUCT OR IDEA
41INNOVATIONS IN VIRAL MARKETING
19MODULE 05: PRACTICAL VALUE
42THE FUTURE OF THE SCIENCE OF CONTAGIOUSNESS
20HOW TO MAKE PEOPLE VALUE WHAT YOU SHARE
43YOUR 90-DAY TRANSFORMATION PLAN
21PROVIDING USEFUL INFORMATION THAT IS EASY TO SHARE
44CONCLUSION AND NEXT STEPS
22THE IMPACT OF PRACTICAL RECOMMENDATIONS ON DISSEMINATION
45REVIEWS
23MODULE 06: STORIES
