Complete Course Mastery Contagious
How To Create Ideas That Spread, Awaken Emotions, And Leverage Social InfluenceBy Metacourse Publishing
Length1h 36m
About this audiobook
COMPLETE COURSE MASTERY
CONTAGIOUS
HOW TO CREATE IDEAS THAT SPREAD, AWAKEN EMOTIONS, AND LEVERAGE SOCIAL INFLUENCE
CREATED BY: METACOURSE PUBLISHING
-
CONTENT
Welcome To Your Journey To Virality
Module 01: Social Currency
The Importance Of Social Perception In The Dissemination Of Ideas
How To Make People Feel Special When Sharing
The Power Of Exclusivity: Why Do We Like To Share Things That Make Us Look Good?
Module 02: Triggers
Context As A Trigger For Conversation
Why Do Some Ideas Stay In Our Minds?
Examples Of Products And Behaviors Triggered By Everyday Triggers
Module 03: Emotion
Why Do We Share Things That Excite Us?
How To Manage Emotions When Transmitting Messages
The Impact Of Surprise And Outrage On Media Dissemination
Module 04: Public
Public Visibility As A Driver Of Contagion
The Principle Of "Seeing Is Believing": Public Imitation
How To Make People Want To Show Your Product Or Idea
Module 05: Practical Value
How To Make People Value What You Share
Providing Useful Information That Is Easy To Share
The Impact Of Practical Recommendations On Dissemination
Module 06: Stories
The Power Of Stories To Convey Messages
How Stories Become Vehicles For Information
Narrative As A Tool To Create Something Memorable And Viral
Module 07: Application Of The Stepps Framework
The Key Steps To Creating Viral Content
Examples Of Brands That Apply Stepps
How To Adapt Stepps To Specific Products And Services
Module 08: Virality Through Social Influence
The Role Of Social Influence In Viral Spread
How "Influencers" Can Affect The Spread Of Ideas
Is Virality A Random Or Predictable Phenomenon?
Module 09: Viral Marketing Case Studies
Case Studies Of Successful Campaigns
Analysis Of Products That Went Viral
Lessons Learned From Viral Marketing Campaigns
Module 10: The Future Of Contagious Ideas
The Impact Of Social Networks On Dissemination
Innovations In Viral Marketing
The Future Of The Science Of Contagiousness
Your 90-Day Transformation Plan
Conclusion And Next Steps
Audiobook details
GenreSelf-Help, Psychology
Length1 hr 36 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateMar 23, 2026
LanguageEnglish
Table of contents
1CONTENT
2WELCOME TO YOUR JOURNEY TO VIRALITY
3MODULE 01: SOCIAL CURRENCY
4THE IMPORTANCE OF SOCIAL PERCEPTION IN THE DISSEMINATION OF IDEAS
5HOW TO MAKE PEOPLE FEEL SPECIAL WHEN SHARING
Show all chaptersShow less
6THE POWER OF EXCLUSIVITY: WHY DO WE LIKE TO SHARE THINGS THAT MAKE US LOOK GOOD?
7MODULE 02: TRIGGERS
8CONTEXT AS A TRIGGER FOR CONVERSATION
9WHY DO SOME IDEAS STAY IN OUR MINDS?
10EXAMPLES OF PRODUCTS AND BEHAVIORS TRIGGERED BY EVERYDAY TRIGGERS
11MODULE 03: EMOTION
12WHY DO WE SHARE THINGS THAT EXCITE US?
13HOW TO MANAGE EMOTIONS WHEN TRANSMITTING MESSAGES
14THE IMPACT OF SURPRISE AND OUTRAGE ON MEDIA DISSEMINATION
15MODULE 04: PUBLIC
16PUBLIC VISIBILITY AS A DRIVER OF CONTAGION
17THE PRINCIPLE OF "SEEING IS BELIEVING": PUBLIC IMITATION
18HOW TO MAKE PEOPLE WANT TO SHOW YOUR PRODUCT OR IDEA
19MODULE 05: PRACTICAL VALUE
20HOW TO MAKE PEOPLE VALUE WHAT YOU SHARE
21PROVIDING USEFUL INFORMATION THAT IS EASY TO SHARE
22THE IMPACT OF PRACTICAL RECOMMENDATIONS ON DISSEMINATION
23MODULE 06: STORIES
24THE POWER OF STORIES TO CONVEY MESSAGES
25HOW STORIES BECOME VEHICLES FOR INFORMATION
26NARRATIVE AS A TOOL TO CREATE SOMETHING MEMORABLE AND VIRAL
27MODULE 07: APPLICATION OF THE STEPPS FRAMEWORK
28THE KEY STEPS TO CREATING VIRAL CONTENT
29EXAMPLES OF BRANDS THAT APPLY STEPPS
30HOW TO ADAPT STEPPS TO SPECIFIC PRODUCTS AND SERVICES
31MODULE 08: VIRALITY THROUGH SOCIAL INFLUENCE
32THE ROLE OF SOCIAL INFLUENCE IN VIRAL SPREAD
33HOW "INFLUENCERS" CAN AFFECT THE SPREAD OF IDEAS
34IS VIRALITY A RANDOM OR PREDICTABLE PHENOMENON?
35MODULE 09: VIRAL MARKETING CASE STUDIES
36CASE STUDIES OF SUCCESSFUL CAMPAIGNS
37ANALYSIS OF PRODUCTS THAT WENT VIRAL
38LESSONS LEARNED FROM VIRAL MARKETING CAMPAIGNS
39MODULE 10: THE FUTURE OF CONTAGIOUS IDEAS
40THE IMPACT OF SOCIAL NETWORKS ON DISSEMINATION
41INNOVATIONS IN VIRAL MARKETING
42THE FUTURE OF THE SCIENCE OF CONTAGIOUSNESS
43YOUR 90-DAY TRANSFORMATION PLAN
44CONCLUSION AND NEXT STEPS
45REVIEWS
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