THE CONVERSION ENGINE
How to Turn Attention into Decisions and Decisions into Lifetime Customers ...By Bradley J SugarsRecorded TrackLength2h 40m
About this audiobook
What if the biggest problem in sales today isn’t your product, pricing, or team… but the way you think about conversion? In *The Conversion Engine*, Brad Sugars reveals why traditional selling is failing and what modern businesses must do instead. This isn’t a book about outdated closing tactics or pressure-based sales. It’s a practical blueprint for building a scalable system that turns attention into trust, trust into decisions, and decisions into lifetime customers. You’ll learn why conversion starts before the conversation, how modern buyers really think, and how to guide people through a structured decision-making process with clarity and confidence. From sales and follow-up to loyalty, referrals, AI, and recurring revenue, this book shows you how to build a complete Conversion Engine that creates predictable growth and long-term business success.
Audiobook details
Rating★★★★★ 5.0 (1)
GenreBusiness and Economics
Length2 hrs 40 mins
Narrated byRecorded Track
FormatAudiobook
Publish dateDec 16, 2014
LanguageEnglish
Table of contents
1Cover Page
2INTRODUCTION - Conversion Starts Before Conversation
3PART 1: THE TRUTH ABOUT BUYING TODAY
4CHAPTER 1 - The Death of Traditional Sales
5CHAPTER 2 - Conversion Starts Before Conversation
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6CHAPTER 3 - The 20/80 Shift
7CHAPTER 4 - The Non-Linear Buyer
8CHAPTER 5 - The Speed of Buying
9CHAPTER 6 - Outbound in a Conversion-First World
10PART 2: THE CONVERSION ENGINE
11CHAPTER 7 - The Conversion Engine Explained
12CHAPTER 8 - Entry Points - Context, Not Marketing
13CHAPTER 9 - Engage — The First Response
14CHAPTER 10 - Combination Selling
15CHAPTER 11 - Conversion Math - The Business Chassis
16PART 3: DIAGNOSIS — WHERE SALES REALLY HAPPENS
17CHAPTER 12 - The Power of Questions
18CHAPTER 13 - Identify The Gap
19CHAPTER 14 - The Broken Bone Principle
20CHAPTER 15 - Interactive Conversion Tools
21PART 4: GUIDING THE DECISION
22CHAPTER 16 - Stop Selling, Start Guiding
23CHAPTER 17 - Decision Architecture
24PART 5: The Decision
25CHAPTER 18 - Using Conversion Tools
26CHAPTER 19 - The Psychology of Buying
27CHAPTER 20 - The Modern Close
28CHAPTER 21 - Objections Reframed
29CHAPTER 22 - Speed vs Delay
30PART 6: THE CONVERSION SYSTEM
31CHAPTER 23 - Mapping the Conversion Process
32CHAPTER 24 - Scripts That Actually Work
33CHAPTER 25 - Tools at Every Step
34CHAPTER 26 - Conversion Metrics
35PART 7: FOLLOW-UP — WHERE SALES REALLY HAPPEN
36CHAPTER 27 - The Fortune Is in the Follow-Up
37CHAPTER 28 - Nurture Systems
38CHAPTER 29 - Staying Top of Mind
39PART 8: LIFETIME VALUE And EXPANSION
40CHAPTER 30 - From Customer to Member
41CHAPTER 31 - The Ladder of Loyalty
42CHAPTER 32 - Membership And Recurring Revenue
43CHAPTER 33 - Referrals as a System
44PART 9: AI And THE FUTURE OF CONVERSION
45CHAPTER 34 - AI-Powered Conversion
46CHAPTER 35 - The New Buyer
47PART 10: INSTALLATION
48CHAPTER 36 - Installing Your Conversion Engine
49CHAPTER 37 - The Future of Selling
50Start With Two Weeks Free Coaching
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