The Deal
How to Sell Your Business on Terms that Protect Your Wealth and FreedomBy Bradley J Sugars
Length6h 20m
About this audiobook
You’ve spent years building your business. The deal you sign could determine what those years are worth. In The Deal, Brad Sugars shows you how to approach the biggest transaction of your entrepreneurial life with clarity, confidence, and control. Discover why a $10 million offer can leave you wealthier than a $12 million offer, how to identify the right buyer, and which terms can put your money and freedom at risk. From valuation and negotiation to seller financing, earnouts, due diligence, and closing, you’ll learn the questions to ask before you commit and the traps to spot before they cost you. You’ll also explore what comes after the sale: protecting your wealth, finding your next purpose, and creating a legacy that lasts. Whether selling is months away or years ahead, this is your guide to understanding what you’ll actually receive, what you’ll still owe, and when you’ll truly be free. Before you put a price on everything you’ve built, read The Deal.
Audiobook details
GenreBusiness and Economics
Length6 hrs 20 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateOct 1, 2026
LanguageEnglish
Table of contents
1THE DEAL
2Introduction. The Number Is Not the Outcome
3Part One. What It’s Worth
4Chapter One. Value, Price, Terms and Proceeds
5Chapter Two. What the Business Really Earns
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6Chapter Three. One Business, Five Valuation Lenses
7Chapter Four. The Strategic Premium
8Chapter Five. Financeability
9Chapter Six. The Business May Be Worth More in Pieces
10Part Two. Who Buys It
11Chapter Seven. The Individual Buyer
12Chapter Eight. The Financial Buyer
13Chapter Nine. The Strategic Buyer
14Chapter Ten. The Eight Strategic A’s
15Chapter Eleven. Your Children Do Not Owe You a Succession
16Chapter Twelve. Who Can Actually Buy You?
17Part Three. Who’s on Your Side
18Chapter Thirteen. Who Does the Broker Really Work For?
19Chapter Fourteen. Build the Exit Team Before the Deal
20Part Four. How You Get Paid
21Chapter Fifteen. The Seller-Financing Trap
22Chapter Sixteen. The Earnout Gamble
23Chapter Seventeen. Rollover Equity: The Second Bite of the Apple
24Chapter Eighteen. The Partial Financial Exit
25Part Five. Getting to Closed
26Chapter Nineteen. Due Diligence
27Chapter Twenty. Representations, Warranties and Indemnities
28Chapter Twenty-One. Signing to Closing
29Chapter Twenty-Two. The Handover
30Part Six. After
31Chapter Twenty-Three. Who Are You When You Are No Longer the Owner?
32Chapter Twenty-Four. From Wealth Creator to Wealth Steward
33Chapter Twenty-Five. Wealth Without Entitlement
34Chapter Twenty-Six. What Do You Want to Remain Because You Were Here?
35Closing. What Remains
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