The Application Dominance Effect
Modernisation's Unspoken ObstacleBy Ravi Sandhu
Length44m
About this audiobook
When Google quietly became "the internet" and Hoover became "vacuuming," a single brand took over an entire category of thought. Ravi Sandhu calls this the Application Dominance Effect: the tendency for the first or loudest version of anything to colonise the mental space where alternatives should live, until better options become invisible and the status quo feels like the only option there ever was.
Drawing on thirty years across telecoms, banking, and enterprise technology, alongside personal stories from bhangra dance floors to corporate boardrooms, Sandhu gives change leaders, entrepreneurs, and curious minds a precise vocabulary for a force that quietly shapes what gets tried, funded, and left behind.
Part psychology, part field guide, this book explains how dominant frames form, why they resist even strong evidence, and how to break their grip, on your organisation, your career, and your own mind, closing with a practical audit for making change a lasting habit.
Audiobook details
GenreBusiness and Economics
Length44 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateSep 14, 2026
LanguageEnglish
Table of contents
1A Note on This Book
2The Application Dominance Effect
3About This Audio Edition
4Preface: The Question You Haven’t Been Able to Answer
5Introduction: The Name on the Tube
Show all chaptersShow less
6Chapter 1: Sticky Legacy Operating Systems
7Chapter 2: First In, Last Out
8Chapter 3: The Colonisation of Categories
9Chapter 4: Culture Does the Work
10Chapter 5: The Cost of the Bias
11Chapter 6: Frozen in the Brand Moment
12Chapter 7: Denial Is the First Step
13Chapter 8: The Disruptor’s Moment
14Chapter 9: Building Your Own Category
15Chapter 10: The Modern Mindset
16Chapter 11: Adapt or Be Subjected
17An Invitation
18Stay Informed
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