Business Branding

A Guide to Successful Business BrandingBy Anthony Ekanem
Listen with Sir Michael Caine™ and 1,000+ voices
Length58m

About this audiobook

Branding is all about image of a business. The concept doesn't only include style, emblems and logos but also the image of quality perceived. The image perceived may be of total quality, reliability, and more. Branding is about the business and how a business is different from the competitors. The purpose of a brand is to distinguish yourself from your competitors. Once you make a distinguishing impact then an advertising campaign can be much more effective. The success of a company can be determined by a brand. Branding includes many factors which help a company to be successful. These factors may include a website, marketing efforts, and anything that gives a company an identity. Consumers trust wholeheartedly a corporate image because there is a psychology in motivating the purchasing decisions. All companies should practice branding. Brick and mortar business and online companies benefit through branding methods. It is common for smaller companies and online businesses to fail due to a lack of understanding about the importance and factors of a good brand. Branding ensures professionalism with a company. It seals the deal on an entire package. A small company with a brand looks just as good as a large corporation when they practice the right techniques. Brands enhance your confidence as a business owner but also in the consumers that you really can deliver what you promise. Branding offers consistency with a business. It gives direction to employees and customers know what to expect. Consistency can be performed through the use of things like business cards, t-shirts, and more. Consistency includes visibility techniques that are professional and will remain in the memory of a consumer. One concept that consumers often attach to a brand is called brand equity. A brand is often considered to be an asset also.

Audiobook details

GenreBusiness and Economics
Length58 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateSep 20, 2016
LanguageEnglish
Never Split the DifferenceChris Voss, Tahl Raz8h 7m4.4 (277.7K)$26 · $0.00
The Intelligent Investor Rev Ed.Benjamin Graham17h 48m4.3 (191.5K)$40 · $0.00
The Hard Thing About Hard ThingsBen Horowitz7h 57m4.2 (134.3K)$26 · $0.00
Boundaries for LeadersHenry Cloud7h 36m4.3 (3.6K)$26 · $0.00
Not Everything Counts but Everything Matters: The powerful and inspirational new book about leadership and achieving success from the visionary multi-premiership winning Panthers coachIvan Cleary6h 1m4.6 (680)$24 · $0.00
BuildTony Fadell11h 5m4.5 (14.3K)$8 · $0.00
The Joys Of CompoundingGautam Baid17h 34m4.5 (2.5K)$18 · $0.00
Basic EconomicsThomas Sowell18h 32m4.5 (29.3K)$28 · $0.00
Poor Charlie’s AlmanackGrover Gardener, Charles T. Munger13h 9m4.5 (24.7K)$18 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m4.5 (830)$33 · $0.00
The Secret Door to SuccessFlorence Scovel Shinn2h 25m4.5 (2.1K)$1.20 · $0.00
This Is Going to HurtAdam Kay5h 47m4.4 (444.7K)$24 · $0.00
Big TrustShadé Zahrai, Fayçal Sekkouah8h 36m4.6 (406)$26 · $0.00
The Intelligent Investor Third EditionBenjamin Graham, Jason Zweig20h4.4 (156.6K)$46 · $0.00
Bottle of LiesKatherine Eban14h 25m4.4 (12K)$33 · $0.00
The Antiracist Business BookTrudi Lebrón6h 10m4.6 (275)$17 · $0.00
The FormulaJoshua Robinson, Jonathan Clegg10h 41m4.4 (6.9K)$29 · $0.00
Let Them LeadJohn U. Bacon7h 10m4.5 (1.4K)$24 · $0.00
Secrets of the Millionaire MindT. Harv Eker5h 11m4.4 (301.4K)$24 · $0.00
The Person You Mean to BeDolly Chugh9h 6m4.4 (7.2K)$29 · $0.00

You may also like

The Critique of Practical ReasonImmanuel Kant6h 30m4.1 (24.6K)$1.20 · $0.00
The Critique of Practical ReasonImmanuel Kant6h 52m4.2 (14.9K)$3.50 · $0.00
SucceedHeidi Grant Halvorson PhD8h 25m4.4 (4.4K)$17 · $0.00
Maxims and ReflectionsJohann Wolfgang von Goethe3h 23m4.2 (1.4K)$2.30
Nicomachean EthicsAristotle8h 51m4.3 (63.3K)$1.80 · $0.00
Fundamental Principles of the Metaphysic of MoralsImmanuel Kant3h 21m4.0 (24.5K)$0.60 · $0.00
The Joys Of CompoundingGautam Baid17h 34m4.5 (2.5K)$18 · $0.00
The Philosophy of Spiritual ActivityRudolf Steiner7h 34m4.3 (2.1K)$1.20 · $0.00
Hegel's Philosophy of MindGeorg Wilhelm Friedrich Hegel14h 28m4.0 (717)$1 · $0.00
The CurtainMilan Kundera4h 40m4.0 (3.8K)$20 · $0.00
How to Analyze People on Sight - Through the Science of Human Analysis: The Five Human Types (Annotated)Ralph Paine Benedict, Elsie Lincoln Benedict7h 28m3.6 (4.1K)$1.99 · $0.00
The Art of Legal Tax AvoidanceKenneth C. Spears5h 37m$7.50 · $0.00
Handbook of Summer Athletic SportsVarious3h 21m$1 · $0.00
Turn the TablesJ.M. Snyder18m3.9 (17)$1 · $0.00
Marketing for Dummies 2nd Ed.Alexander Hiam3h 6m3.8 (321)$18 · $0.00
Why Are We So Different? Your Guide to the 16 Personality TypesJarosław Jankowski11h$14
Become a Better WriterCordelia asher11h 5m$7 · $0.00
Woman as DecorationEmily Burbank4h 16m3.8 (69)$2 · $0.00
Project Manager Technology SuiteDawn Jones, Sherry Prindle4h 25m$75
Science of Logic (Summarized Edition)Georg Wilhelm Friedrich Hegel3h 43m$2