1Chapter 1 Understanding Media Management
235.3: Content Creation and Curation for Digital Platforms
21.1 The Evolution of Media
24Chapter 6 Digital Marketing Management
31.2 Principles of Media Management
256.1 Fundamentals of Digital Marketing
41.3 Challenges and Opportunities in Media Management
266.2 Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
5Part I: Traditional Media Management
276.3 Social Media Marketing
6Chapter 2 Print Media Management
28Chapter 7 Content Management Systems (CMS)
72.1 History and Evolution of Print Media
297.1 Introduction to Content Management Systems (CMS)
82.2 Business Models in Print Media
30Definition of CMS:
92.3 Managing Editorial Content and Production
317.2 Selection and Implementation of CMS
102.4 Distribution and Circulation Strategies
327.3 Content Governance and Workflow
11Chapter 3 Broadcast Media Management
33Part III: Strategic Management in Media
123.1 Television Broadcasting
34Chapter 8 Strategic Planning in Media Organizations
133.2 Radio Broadcasting
358.1 Vision, Mission, and Objectives
143.3 Cable and Satellite Television
368.1.1 Importance of Vision, Mission, and Objectives
15Chapter 4 Film Industry Management
37Strategic Alignment:
164.1 Film Production and Distribution
38Clarity and Focus:
174.2 Marketing and Promotion Strategies
398.2 Environmental Analysis and SWOT Analysis
184.3 Digital Transformation in the Film Industry
408.3 Formulating Media Strategies
19Part II: Digital Media Management
41Content Consumption Habits:
20Chapter 5 Film Industry Management
42Glossary
215.1 Overview of Digital Media Platforms
43Index
225.2 Social Media Management
