Audio only
Length39m
About this audiobook
This book Advertising and Sales Promotions deals with the dynamic conception of sales promotion and advertising that’s effect on the consumer. There may be many reasons why consumers frequently purchase a specific brand in a particular product category. But the success of a product depends on its ability to pull the consumers towards its brands.
In this content, it becomes imperative to take on a synoptic view of the subject of brand reliability and its connection with advertising and sales promotions of consumers. The book is an effort to look at the bang of Advertising and Sales promotion on brand changing behavior of consumers.
Audiobook details
GenreBusiness and Economics
Length39 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateAug 13, 2014
LanguageEnglish
Table of contents
1About Book
2Disclaimer
3Introduction to Advertisement and Sales
4Role of Advertising in Marketing Mix
5Advertising Strategies
Show all chaptersShow less
6Budgeting for Advertising
7Media Planning
8Copy Types in Advertising
9Sales Promotion
10Techniques of Sales Promotion
11Organizing Sales Promotion Campaign
12Advantages and Limitations of Sales Promotion
Series
Economia AziendaleKnowledge Flow1h 54m$4 · $0.00
Estudios EmpresarialesKnowledge Flow1h 55m$4 · $0.00
BedrijfskundeKnowledge Flow1h 53m$4 · $0.00
Estudos de NegóciosKnowledge Flow1h 52m$4 · $0.00
BetriebswirtschaftslehreKnowledge Flow1h 57m$4 · $0.00
Études commercialesKnowledge Flow2h 1m$4 · $0.00
Chimie médicinaleKnowledge Flow56m$4 · $0.00
Síntesis OrgánicaKnowledge Flow25m$4 · $0.00
Thermodynamique AppliqueeKnowledge Flow53m$4 · $0.00
Termodinámica AplicadaKnowledge Flow50m$4 · $0.00
Investigação OperacionalKnowledge Flow1h 19m$4 · $0.00
EconomiaKnowledge flow30m3.0 (16)$4 · $0.00
Sintesi OrganicaKnowledge Flow25m$4 · $0.00
Princípios de GestãoKnowledge Flow2h 11m$4 · $0.00
EconomíaKnowledge Flow30m$4 · $0.00
Technische thermodynamikKnowledge Flow53m$4 · $0.00
Principes van ManagementKnowledge Flow2h 16m$4 · $0.00
Organische SyntheseKnowledge Flow26m$4 · $0.00
Principi di ManagementKnowledge Flow2h 16m$4 · $0.00
UnternehmensforschungKnowledge flow1h 23m$4 · $0.00
Never Split the DifferenceChris Voss, Tahl Raz8h 7m4.4 (277.7K)$26 · $0.00
The Intelligent Investor Rev Ed.Benjamin Graham17h 48m4.3 (191.5K)$40 · $0.00
The Hard Thing About Hard ThingsBen Horowitz7h 57m4.2 (134.3K)$26 · $0.00
Boundaries for LeadersHenry Cloud7h 36m4.3 (3.6K)$26 · $0.00
The Joys Of CompoundingGautam Baid17h 34m4.5 (2.5K)$18 · $0.00
Basic EconomicsThomas Sowell18h 32m4.5 (29.3K)$28 · $0.00
Poor Charlie’s AlmanackGrover Gardener, Charles T. Munger13h 9m4.5 (24.7K)$18 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m4.5 (830)$33 · $0.00
The Secret Door to SuccessFlorence Scovel Shinn2h 25m4.5 (2.1K)$1.20 · $0.00
This Is Going to HurtAdam Kay5h 47m4.4 (444.7K)$24 · $0.00
Big TrustShadé Zahrai, Fayçal Sekkouah8h 36m4.6 (406)$26 · $0.00
The Intelligent Investor Third EditionBenjamin Graham, Jason Zweig20h4.4 (156.6K)$46 · $0.00
Bottle of LiesKatherine Eban14h 25m4.4 (12K)$33 · $0.00
The Antiracist Business BookTrudi Lebrón6h 10m4.6 (275)$17 · $0.00
The FormulaJoshua Robinson, Jonathan Clegg10h 41m4.4 (6.9K)$29 · $0.00
Let Them LeadJohn U. Bacon7h 10m4.5 (1.4K)$24 · $0.00
Secrets of the Millionaire MindT. Harv Eker5h 11m4.4 (301.4K)$24 · $0.00
The Person You Mean to BeDolly Chugh9h 6m4.4 (7.2K)$29 · $0.00
BoundlessNick Kostov, Sean McLain9h 17m4.5 (1.1K)$29 · $0.00
Everyday DharmaSuneel Gupta5h 2m4.5 (761)$20 · $0.00
You may also like
Freedom of the WillJonathan Edwards9h 22m4.4 (1.6K)$20
The Critique of Practical ReasonImmanuel Kant6h 52m4.1 (15.2K)$1.80 · $0.00
The Upside of IrrationalityDan Ariely8h 18m4.1 (37.4K)$26 · $0.00
The Cloud of UnknowingAnonymous5h 19m4.2 (8K)$16 · $0.00
Fundamental Principles of the Metaphysic of Morals Immanuel Kant3h 16m4.0 (48.8K)Free
Influence, New and ExpandedRobert B. Cialdini20h 44m4.3 (186.5K)$46 · $0.00
Critique of Practical Reason (Kritik der praktischen Vernunft)Immanuel Kant6h 50m4.1 (14K)$2 · $0.00
Competing Against LuckClayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan7h 25m4.3 (7.6K)$24 · $0.00
The Critique of JudgmentImmanuel Kant16h 22m4.2 (10.4K)$2 · $0.00
Dollars and SenseDan Ariely, Jeff Kreisler9h 12m4.1 (7.4K)$29 · $0.00
The Wealth of NationsAdam Smith45h 12m4.1 (138K)$40 · $0.00
Overcoming Top Sales ObjectionsMade for Success3h 13m4.2 (433)$14
All the Brains in the BusinessPaul Brown, Kate Lanz5h 53m3.8 (29)$17
The Ignorant MaestroItay Talgam5h 22m3.8 (235)$20 · $0.00
The Psychology of SalesmanshipWilliam Walker4h 52m4.0 (357)$3.50 · $0.00
What Is Marketing and Sales?Zig Ziglar, Tom Hopkins, Dr. Larry Iverson, Bryan Heathman7h 52m$20
A Manual of Moral PhilosophyAndrew P. Peabody6h 14m3.5 (11)$1 · $0.00
The Psychology of ReligionJoseph McCabe1h 32m$15
Economic Fundas Episode 2 - Goa and the Income Tax Refund: Mental AccountingAmit Varma, Vivek Kaul34m$4
Tea and the Effects of Tea DrinkingW. Scott Tebb1h 12m$2.30