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Business and Economics

,

Politics and Government

I Tried to Modernize a Brand — Here's What Worked (and What Didn't) at the 20-Year-Old Company

Andrew Speight

Length7m

About this audiobook

Rebranding meant shedding outdated perceptions and boldly embracing a modern identity. The key: balance innovation with trust and communicate the "why" clearly.

Identity

Journey

Survival

Rebellion

Healing

Audiobook details

Rating★★★★★ (5.0) (1)

GenreBusiness and Economics, Politics and Government

Length7 mins

Publish dateMay 19, 2025

LanguageEnglish

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