The Shift Up: Open
The Complete Launch Guide for Restaurants, Bars, and Hospitality Venues.By Marcus Treamer
Length6h 15m
About this audiobook
You can have the capital, the dream, the mood board, and the chef. None of that means you are ready to open. The Shift Up: Open is a practical launch guide for restaurants, bars, and hospitality venues, written for founders, operators, investors, and career-changers who need a disciplined path from first idea to the first 90 days of trading. Across 20 chapters, Marcus Treamer turns the chaos of opening a venue into a working sequence: concept, market research, brand, validation, business plan, capital, investment, legal structure, project planning, location, design, licensing, team, menu, marketing, digital presence, partnerships, soft launch, opening night, and early trading. This is not a motivational book about following your passion. It is a field guide for building a venue that can survive rent, payroll, licensing delays, supplier mistakes, staff churn, customer behaviour, and the full force of a Friday night at 10 PM.
Audiobook details
GenreBusiness and Economics
Length6 hrs 15 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateMay 24, 2026
LanguageEnglish
Table of contents
1Opening Credits
2Foreword: By Steve Cromie
3Introduction
4Chapter 1: Finding Your Concept – The Difference Between an Idea and a Venue
5Part One: The Concept
Show all chaptersShow less
6Ideas Are Not Concepts
7Where Venue Concepts Come From
8The Concept Stress Test
9Format, Daypart, and Occasion
10The Debrief
11Killing Your Darlings
12Chapter Notes
13Chapter 2: Know Your Market – Research That Prevents Expensive Assumptions
14What Market Research Actually Means
15Desk Research: Demographics, Demand, and Data
16Field Research: Feet on the Ground
17Competitive Mapping
18The Debrief
19Reading the Market Signal
20Chapter Notes
21Chapter 3: Building Your Brand – Identity Before Interior
22What a Brand Is and Is Not
23Naming Your Venue
24Visual Identity Foundations
25Tone of Voice and Brand Story
26The Debrief
27The Brand Bible
28Chapter Notes
29Chapter 4: The Concept Document – Putting It on Paper
30Why Documentation Matters
31The One-Page Concept Statement
32The Concept Deck
33The Mood Board and Reference Set
34The Debrief
35Testing the Document
36Chapter Notes
37Chapter 5: Concept Validation – From Assumption to Evidence
38The Validation Imperative
39Low-Cost Validation Methods
40Community Validation
41Menu and Price Testing
42The Debrief
43The Go/No-Go Decision
44Chapter Notes
45Chapter 6: The Business Plan – The Document That Forces Clarity
46Part Two: The Plan
47What a Business Plan Is For
48Structure and Content
49Financial Projections That Survive Scrutiny
50The Risk Section Nobody Writes Properly
More from Marcus Treamer
Never Split the DifferenceChris Voss, Tahl Raz8h 7m4.4 (277.7K)$26 · $0.00
The Intelligent Investor Rev Ed.Benjamin Graham17h 48m4.3 (191.5K)$40 · $0.00
The Hard Thing About Hard ThingsBen Horowitz7h 57m4.2 (134.3K)$26 · $0.00
Boundaries for LeadersHenry Cloud7h 36m4.3 (3.6K)$26 · $0.00
Level UpRob Dial7h 42m4.6 (3.3K)$26 · $0.00
Eat It!Jordan Syatt, Michael Vacanti4h 40m4.6 (1.5K)$20 · $0.00
Progress and Poverty, Volumes I and II (Annotated)Henry George19h 21m4.6 (574)$1.99 · $0.00
Not Everything Counts but Everything Matters: The powerful and inspirational new book about leadership and achieving success from the visionary multi-premiership winning Panthers coachIvan Cleary6h 1m4.6 (680)$24 · $0.00
BuildTony Fadell11h 5m4.5 (14.3K)$8 · $0.00
The Joys Of CompoundingGautam Baid17h 34m4.5 (2.5K)$18 · $0.00
Basic EconomicsThomas Sowell18h 32m4.5 (29.3K)$28 · $0.00
Poor Charlie’s AlmanackGrover Gardener, Charles T. Munger13h 9m4.5 (24.7K)$18 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m4.5 (830)$33 · $0.00
The Secret Door to SuccessFlorence Scovel Shinn2h 25m4.5 (2.1K)$1.20 · $0.00
This Is Going to HurtAdam Kay5h 47m4.4 (444.7K)$24 · $0.00
Big TrustShadé Zahrai, Fayçal Sekkouah8h 36m4.6 (406)$26 · $0.00
The Intelligent Investor Third EditionBenjamin Graham, Jason Zweig20h4.4 (156.6K)$46 · $0.00
Bottle of LiesKatherine Eban14h 25m4.4 (12K)$33 · $0.00
The Antiracist Business BookTrudi Lebrón6h 10m4.6 (275)$17 · $0.00
The FormulaJoshua Robinson, Jonathan Clegg10h 41m4.4 (6.9K)$29 · $0.00
You may also like
Evolution Gone WrongAlex Bezzerides9h 13m4.1 (1.6K)$29 · $0.00
The Prairie Traveller, a Hand-book for Overland ExpeditionsRandolph Barnes Marcy, Richard Francis Burton6h 16m4.1 (446)$1 · $0.00
Let's Talk MoneyMonika Halan6h 9m4.3 (20.4K)$24 · $0.00
THE FASTING CUREUpton Sinclair3h 46m4.0 (633)$1 · $0.00
The road to Wigan PierGeorge Orwell7h 24m4.1 (30K)$4 · $0.00
The Book of WilliamPaul Collins6h 43m4.1 (682)$17
Built to LastJim Collins6h 17m4.1 (93K)$40 · $0.00
Rescuing Penny JaneAmy Sutherland7h 19m4.1 (707)$24 · $0.00
Clean GutAlejandro Junger5h 20m3.9 (4.5K)$24 · $0.00
A Guide-Book of Florida and the South for Tourists, Invalids and EmigrantsDaniel G. Brinton4h 22m$2 · $0.00
Travel words and phrases in UrduJM Gardner1h 10m$7 · $0.00
Blood TransfusionGeoffrey Keynes5h 8m$2 · $0.00
Englisch lernen Audio - NeufundlandSpotlight Verlag1h 1m$13
Good Health and How We Won ItUpton Sinclair5h 55m$2.40
The Met Flex DietIan K. Smith1h 55m3.6 (254)$16 · $0.00
Learn Spanish for Beginners - Lesson 2Jasmin Voges44m$12 · $0.00
Don’t Retire BrokeRick Rodgers7h 20m3.9 (254)$20
Financially SpeakingMade for Success3h 31m4.4 (23)$14
North Carolina CDL Permit and Endorsement Test Prep 2026/2027Wendell Tollgard15h 13m$20
How to Make Money Flipping Used Restaurant Equipment - How to Assess Equipment, Transport and Repair Costs, and Resell to Local BusinessesJACK FLIPWELL1h 57m$7.80 · $0.00