The Shift Up: Open
The Complete Launch Guide for Restaurants, Bars, and Hospitality Venues.By Marcus Treamer
Length6h 15m
About this audiobook
You can have the capital, the dream, the mood board, and the chef. None of that means you are ready to open. The Shift Up: Open is a practical launch guide for restaurants, bars, and hospitality venues, written for founders, operators, investors, and career-changers who need a disciplined path from first idea to the first 90 days of trading. Across 20 chapters, Marcus Treamer turns the chaos of opening a venue into a working sequence: concept, market research, brand, validation, business plan, capital, investment, legal structure, project planning, location, design, licensing, team, menu, marketing, digital presence, partnerships, soft launch, opening night, and early trading. This is not a motivational book about following your passion. It is a field guide for building a venue that can survive rent, payroll, licensing delays, supplier mistakes, staff churn, customer behaviour, and the full force of a Friday night at 10 PM.
Audiobook details
GenreBusiness and Economics
Length6 hrs 15 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateMay 24, 2026
LanguageEnglish
Table of contents
1Opening Credits
2Foreword: By Steve Cromie
3Introduction
4Chapter 1: Finding Your Concept – The Difference Between an Idea and a Venue
5Part One: The Concept
Show all chaptersShow less
6Ideas Are Not Concepts
7Where Venue Concepts Come From
8The Concept Stress Test
9Format, Daypart, and Occasion
10The Debrief
11Killing Your Darlings
12Chapter Notes
13Chapter 2: Know Your Market – Research That Prevents Expensive Assumptions
14What Market Research Actually Means
15Desk Research: Demographics, Demand, and Data
16Field Research: Feet on the Ground
17Competitive Mapping
18The Debrief
19Reading the Market Signal
20Chapter Notes
21Chapter 3: Building Your Brand – Identity Before Interior
22What a Brand Is and Is Not
23Naming Your Venue
24Visual Identity Foundations
25Tone of Voice and Brand Story
26The Debrief
27The Brand Bible
28Chapter Notes
29Chapter 4: The Concept Document – Putting It on Paper
30Why Documentation Matters
31The One-Page Concept Statement
32The Concept Deck
33The Mood Board and Reference Set
34The Debrief
35Testing the Document
36Chapter Notes
37Chapter 5: Concept Validation – From Assumption to Evidence
38The Validation Imperative
39Low-Cost Validation Methods
40Community Validation
41Menu and Price Testing
42The Debrief
43The Go/No-Go Decision
44Chapter Notes
45Chapter 6: The Business Plan – The Document That Forces Clarity
46Part Two: The Plan
47What a Business Plan Is For
48Structure and Content
49Financial Projections That Survive Scrutiny
50The Risk Section Nobody Writes Properly
More from Marcus Treamer
Basic Economics, Fifth EditionThomas Sowell28h 6m$40
The Goals ProgramZig Ziglar4h 34m$20
The Stocks & ETF Compass: A Guide to Wealth, High Standard of Living, and Secure Retirement through Intelligent Investment in the Stock Market and Passive Income – Including Starter GuideJens Hattermann4h 9m$20 · $0.00
Eat It!Jordan Syatt, Michael Vacanti4h 40m$20 · $0.00
The Power of the Spoken WordFlorence Scovel Shinn1h 58m$1.20 · $0.00
Progress and Poverty, Volumes I and II (Annotated)Henry George19h 21m$0.99 · $0.00
Not Everything Counts but Everything Matters: The powerful and inspirational new book about leadership and achieving success from the visionary multi-premiership winning Panthers coachIvan Cleary6h 1m$24 · $0.00
Leads MachineFrancis Rodino6h 30m$27 · $0.00
CAPITAL (Complete 3 Volume Edition)Karl Marx111h 13m$2 · $0.00
BuildTony Fadell11h 5m$8 · $0.00
The Joys Of CompoundingGautam Baid17h 34m$18 · $0.00
The Entrepreneur Roller CoasterDarren Hardy7h 8m$17
The Law of Success in Sixteen LessonsNapoleon Hill1h 31m$2 · $0.00
Poor Charlie’s AlmanackGrover Gardener, Charles T. Munger13h 9m5.0 (1)$18 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m$33 · $0.00
Military Culture ShiftCorie Weathers13h 13m$25 · $0.00
This Is Going to HurtAdam Kay5h 47m$24 · $0.00
Saving Social CareNeil Eastwood4h 54m$18 · $0.00
Big TrustShadé Zahrai, Fayçal Sekkouah8h 36m$26 · $0.00
SocialismLudwig von Mises24h 8m$30
You may also like
I am learning HindiJM Gardner3h 57m$18 · $0.00
Don’t Retire BrokeRick Rodgers7h 20m$20
The Pend Principle (Increase Revenue, Build Brands)Unknown Author1h 8m$18 · $0.00
I am learning JapaneseJM Gardner3h 57m$18 · $0.00
The Young CaptivesAnonymous5m$2 · $0.00
The Woman and the CarDorothy Levitt1h 51m$2 · $0.00
Business Plan Handbook for Start-upsArthur Lämmle39m$11 · $0.00
Expert Travel InsiderPeterson P. O. Teles0m$9 · $0.00
Langenscheidt Audio-Sprachführer EnglischLangenscheidt-Redaktion58m$10 · $0.00
Financially SpeakingMade for Success3h 31m$14
Evolution Gone WrongAlex Bezzerides9h 13m$29 · $0.00
The automobile owner's guideFrank B. Scholl8h 33m$2 · $0.00
Real Estate Investing for BeginnersTycho Press4h 15m$15 · $0.00
Travel words and phrases in HebrewJM Gardner1h 11m$7 · $0.00
A Guide-Book of Florida and the South for Tourists, Invalids and EmigrantsDaniel G. Brinton4h 22m$2 · $0.00
Travel words and phrases in UrduJM Gardner1h 10m$7 · $0.00
Risk Management and ISO 31000Alan Field1h 16m$14 · $0.00
I am learning IndonesianJM Gardner3h 56m$18 · $0.00
London (Ancient and Modern) from the Sanitary and Medical Point of ViewGeorge Vivian Poore3h 49m$2 · $0.00
The road to Wigan PierGeorge Orwell7h 24m$4 · $0.00