Audio only
The Experience Business
Why Price-Focused Businesses Fail and What winners Do InsteadBy James SinclairRecorded TrackLength3h 6m
About this audiobook
How is it that some companies seem to be able to charge sky-high prices and 'get away with it' while their competitors struggle to get customers at any price and often end up discounting their way out of profitability and business?The answer lies in The Experience Business.When you read this book you'll understand: The KEY DIFFERENCES between experience businesses and price-led businesses Why businesses need a set of rules to consistently deliver GREAT CUSTOMER EXPERIENCES How to craft a set of experience rules to drive your own BUSINESS GROWTH AND PROFIT The SECRET WEAPON of every profitable experience business How to shortcut the traditional customer journey from PROSPECT INTO RAVING FAN
Audiobook details
Rating★★★★ 4.4 (39)
Includes Amazon, Goodreads
GenreBusiness and Economics
Length3 hrs 6 mins
Narrated byRecorded Track
FormatAudiobook
Publish dateJul 4, 2017
LanguageEnglish
Table of contents
1Opening Credits
2Foreword
3Introduction
4Chapter 1: Building A Business That Competes On Experience
5Chapter 2: Vision, Mission And Culture
Show all chaptersShow less
6Chapter 3: Recruiting Your Team
7Chapter 4: Pricing + Consistency = Profit
8Chapter 5: Build A Business On Testimonials
9Chapter 6: The Memory Making Organisation
10Chapter 7: Amazing Aesthetics
11Chapter 8: Be The Ultimate Expert
12Chapter 9: Good To Great
13Chapter 10: Market By Attraction
14Chapter 11: Educate
15Chapter 12: The Experience Business's Life Journey
16Chapter 13: The Experience Starts With Easy Peasy
17Chapter 14: Thirty-five Awkward Questions
18Summary
19Closing Credits
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