Business and Economics

The Shift Up: An Insider's Guide to Hospitality Operations and Marketing

The 2026 Practical Playbook for Independent OperatorsBy Marcus Treamer

Listen with Sir Michael Caine™ and 1,000+ voices

Length7h 29m

About this audiobook

The hospitality industry does not need another trend report. It needs the truth. Two licensed venues close every day in the UK. Independents are down 22.7% since 2020. Influencer marketing produces vanity metrics and zero attributable revenue. Points-based loyalty drains margin from the venues least able to afford it. And the platforms promising to fill your dining room take 30% of every order while keeping your customer data. Marcus Treamer spent 25 years running hospitality operations across Hong Kong, Shanghai, Dubai, Beijing, and Koh Samui. This book is everything he learnt — not from conferences, but from the pass, the balance sheet, and the Tuesday nights when theory stops working. Covering concept development, capital, marketing, menu engineering, beverage programmes, staffing, revenue diversification, and knowing when to close, this is the field guide the industry has been missing: built by a practitioner, for practitioners, designed to survive contact with reality.

Audiobook details

GenreBusiness and Economics

Length7 hrs 29 mins

Narrated byListen with 1,000+ voices

FormateBook with Audio

Publish dateMay 17, 2026

LanguageEnglish

1Introduction

10Chapter 9. Loyalty That Lasts – Human Connection Over Digital Points

2Chapter 1. The Concept That Survives – Developing a Venue Worth Believing In

11Chapter 10. Menu Engineering – The Most Profitable Page in Your Business

3Chapter 2. Raising Capital Without Losing Your Vision

12Chapter 11. The Beverage Programme That Pays for Itself

4Chapter 3. How Guests Find You Now – Search, AI, and the End of Ten Blue Links

13Chapter 12. Staffing – Finding, Keeping, and Empowering the Right Team

5Chapter 4. Building Communities, Not Audiences – Marketing That Creates Belonging

14Chapter 13. Revenue Beyond Covers – Diversification That Does Not Dilute

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6Chapter 5. Content, Creators, and the Collapse of Influencer Marketing

15Chapter 14. Market Intelligence – Reading the Room Before You Build It

7Chapter 6. Social Media Strategy That Respects Your Time and Theirs

16Chapter 15. Knowing When to Evolve, When to Hold, and When to Close

8Chapter 7. Reviews, Reputation, and the Architecture of Trust

17Conclusion

9Chapter 8. The Marketing Mix That Actually Works – Budget, Channels, and Measurement

18About the Author

About the author

Marcus Treamer

Marcus Treamer has spent over 25 years in international hospitality - not studying it from a distance, but running it from the inside. He has opened venues, closed them, turned struggling operations profitable, and learnt more from the failures than the successes. Marcus writes and consults on hospitality operations and marketing. His work focuses on what actually works when you are the one standing at the pass - not on what sounds impressive in a conference presentation. View all by Marcus Treamer