The Shift Up: An Insider's Guide to Hospitality Operations and Marketing
The 2026 Practical Playbook for Independent OperatorsBy Marcus Treamer
Length7h 29m
About this audiobook
The hospitality industry does not need another trend report. It needs the truth.
Two licensed venues close every day in the UK. Independents are down 22.7% since 2020. Influencer marketing produces vanity metrics and zero attributable revenue. Points-based loyalty drains margin from the venues least able to afford it. And the platforms promising to fill your dining room take 30% of every order while keeping your customer data.
Marcus Treamer spent 25 years running hospitality operations across Hong Kong, Shanghai, Dubai, Beijing, and Koh Samui. This book is everything he learnt — not from conferences, but from the pass, the balance sheet, and the Tuesday nights when theory stops working.
Covering concept development, capital, marketing, menu engineering, beverage programmes, staffing, revenue diversification, and knowing when to close, this is the field guide the industry has been missing: built by a practitioner, for practitioners, designed to survive contact with reality.
Audiobook details
GenreBusiness and Economics
Length7 hrs 29 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateMay 17, 2026
LanguageEnglish
Table of contents
1Introduction
10Chapter 9. Loyalty That Lasts – Human Connection Over Digital Points
2Chapter 1. The Concept That Survives – Developing a Venue Worth Believing In
11Chapter 10. Menu Engineering – The Most Profitable Page in Your Business
3Chapter 2. Raising Capital Without Losing Your Vision
12Chapter 11. The Beverage Programme That Pays for Itself
4Chapter 3. How Guests Find You Now – Search, AI, and the End of Ten Blue Links
13Chapter 12. Staffing – Finding, Keeping, and Empowering the Right Team
5Chapter 4. Building Communities, Not Audiences – Marketing That Creates Belonging
14Chapter 13. Revenue Beyond Covers – Diversification That Does Not Dilute
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6Chapter 5. Content, Creators, and the Collapse of Influencer Marketing
15Chapter 14. Market Intelligence – Reading the Room Before You Build It
7Chapter 6. Social Media Strategy That Respects Your Time and Theirs
16Chapter 15. Knowing When to Evolve, When to Hold, and When to Close
8Chapter 7. Reviews, Reputation, and the Architecture of Trust
17Conclusion
9Chapter 8. The Marketing Mix That Actually Works – Budget, Channels, and Measurement
18About the Author
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