How to market when your most important audience is an algorithm acting on someone else's behalfKasper Roger LarsenRecorded Track
Length1h 51m
About this audiobook
Marketing has always followed the decision-maker. For a century, that decision-maker was human — irrational, emotional, susceptible to a good story. Now, AI agents are researching products, comparing vendors, and completing purchases on behalf of the people they serve. They cannot be charmed, retargeted, or impressed by your brand film.
This book is about what happens to marketing when the buyer isn't always human. It argues that the currencies marketers have traded in for generations don't disappear — they migrate. Emotional brand building moves upstream, to where humans write instructions for their machines. Trust stops being a feeling and becomes infrastructure.
Contrarian, anecdote-driven, and allergic to conventional wisdom — this is a book for anyone who suspects the next decade of marketing will reward clarity and honesty over noise. They are right. And the window is open now.
Kasper Rogér Larsen is a marketing executive and growth strategist with twenty years of experience leading global marketing organizations — across management consulting, MedTech and life sciences, consumer goods, financial services, and AI. He has held senior leadership roles at multinational corporations, high-growth scale-ups, and venture-backed startups. In recent years he has moved into AI-native product development, advising growth-stage companies as a fractional CMO. He holds credentials from ESCP Business School, Stanford GSB, and Google.View all by Kasper Roger Larsen
