Audio only
Guerrilla Marketing
Secrets for Making Big Profits from Your Small BusinessBy Jay Conrad LevinsonNarrated by Edward LewisLength11h 50m
About this audiobook
WhenGuerrilla Marketingwas first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small-business owner. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson's wisdom on: the fastest-growing markets, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century.
Guerrilla Marketing is the entrepreneur's marketing bible—and the book every small-business owner should have.
Audiobook details
GenreBusiness and Economics
Length11 hrs 50 mins
Narrated byEdward Lewis
FormatAudiobook
Publish dateJan 1, 2007
LanguageEnglish
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