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Steph Curry Changed Basketball Forever With His Shot — Now He's Teaming Up With De'Aaron Fox to Transform the Sneaker Game

Business and Economics

Steph Curry Changed Basketball Forever With His Shot — Now He's Teaming Up With De'Aaron Fox to Transform the Sneaker Game

Leo Zevin

Steph Curry Changed Basketball Forever With His Shot — Now He's Teaming Up With De'Aaron Fox to Transform the Sneaker Game

Length6m

About this audiobook

Curry Brand introduces its first signature athlete, De'Aaron Fox, with the launch of the Fox 1 — a campaign built around his unmatched speed and agility. Nana Dadzie, Curry Brand's head of marketing, aims to build a lasting legacy by blending narratives and playful storytelling inspired by the enduring success of Jordan Brand.

Identity

Hero

Journey

Audiobook details

Rating★★★★★ (5.0) (1)

GenreBusiness and Economics

Length6 mins

Publish dateJan 31, 2025

LanguageEnglish

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