1Preface
794.5 EXERCISE
2Chapter
804.6 FURTHER READINGS
31. Rural Development
81Chapter
41.1 INTRODUCTION
825. Rural Empowerment
51.2 CONCEPT AND CONNOTATIONS OF RURAL DEVELOPMENT
835.1 INTRODUCTION
61.2.1 Connotations of Rural Areas
845.2 EMPOWERMENT OF RURAL PEOPLE
71.2.2 Basic Elements of Rural Development
855.2.1 Rural Community Empowerment
81.2.3 Objectives of Rural Development
865.2.2 Empowering Rural Communities through Financial Inclusion
91.2.4 Why Rural Development
875.2.3 Empowerment for Agricultural Development
101.2.5 Strategy for Rural Development
885.3 RURAL YOUTH INCLUSION, EMPOWERMENT, AND PARTICIPATION
111.3 THE FRAMEWORK OF DEVELOPMENT
895.3.1 Participation of Rural Youth
121.3.1 Agricultural and Rural Development
905.3.2 Socio-economic Empowerment of Rural People and Community Mobilization
131.3.2 Agricultural Production
915.4 EMPOWERING THE RURAL COMMUNITY VIA CITIZEN JOURNALISM
141.3.3 Farmers and Their Families Face a Whole Range of Problems
925.4.1 Rural Empowerment and Press Freedom
151.3.4 Principles of Rural Development Programs
935.4.2 Rural Community Expressions in Mainstream Media
161.3.5 The Importance of Extension
945.4.3 Hyperlocal Content Towards Empowerment of Rural Community Opportunities
171.4 RISING EXPECTATIONS AND DEVELOPMENT
955.5 EXERCISE
181.4.1 Development and Change
965.6 FURTHER READINGS
191.4.2 Human Beings as the Cause and Consequence of Development
97Chapter
201.5 EXERCISE
986. Rural Marketing
211.6 FURTHER READINGS
996.1 INTRODUCTION
22Chapter
1006.2 OVERVIEW OF RURAL MARKETING STRATEGIES
232. Rural Education
1016.2.1 Promotional Strategies for Services in Rural Market
242.1 INTRODUCTION
1026.2.2 Nature of Rural Market
252.2 ROLE OF EDUCATION IN RURAL AREAS
1036.2.3 Promotional Strategies
262.2.1 Need for Smart Schools in Rural Areas
1046.2.4 Characteristics of Rural Marketing
272.2.2 Consequence of Education in Rural Areas
1056.2.5 Rural Marketing and Its Importance
282.2.3 Evolution of Higher Education in Rural Area
1066.3 RURAL MARKETING: ENVIRONMENT, NEW DIMENSIONS, AND IMPORTANCE
292.3 EDUCATION IMPROVEMENT IN RURAL AREAS
1076.3.1 Features of Rural Marketing
302.3.1 Issues Facing Rural Areas
1086.3.2 Marketer in Rural Area
312.3.2 Improving Quality of Education in Rural Schools
1096.3.3 Rural Environment
322.3.3 Education and Skills for Rural Development
1106.3.4 Need for Exploring the Rural Markets
332.4 EXERCISE
1116.4 EXERCISE
342.5 FURTHER READINGS
1126.5 FURTHER READINGS
35Chapter
113Chapter
363. Rural Economy
1147. Rural Tourism and Rural Development
373.1 INTRODUCTION
1157.1 INTRODUCTION
383.2 RURAL ECONOMIC DEVELOPMENT STRATEGY
1167.2 RURAL TOURISM FOR DEVELOPMENT OF RURAL AREAS
393.2.1 Features of Rural Economy
1177.2.1 Rural Tourism Contribution to Rural Development
403.2.2 Employment Share in Rural Areas
1187.2.2 Rural Tourism Enhances and Revitalizes Community Pride
413.2.3 Income from Rural Activities
1197.2.3 Benefits and Drawbacks of Rural Tourism
423.2.4 Agriculture: Central to Rural Growth and Poverty Reduction
1207.2.4 Types of Rural Tourism
433.2.5 Drivers of the Non-farm Sector
1217.2.5 Driving Forces in Rural Tourism
443.2.6 Sources of Financing for Household Enterprise Start-up
1227.3 RURAL TOURISM: CHALLENGES AND OPPORTUNITIES
453.2.7 The Informal Nature of Household Enterprise
1237.3.1 Objectives of Rural Tourism
463.2.8 Remittances and Social Transfers
1247.3.2 Line of Attack
473.3 SUSTAINABLE DEVELOPMENT OF THE RURAL ECONOMY
1257.3.3 Consequences and Argument
483.3.1 Socio-economic Development Models in Rural Areas
1267.3.4 Rural Tourism: Positive and Negative Impact in the Society
493.3.2 Socio-economic Trends in Rural Areas
1277.3.5 Environmental Impact
503.3.3 Contemporary Socio-economic Trends in Rural Development
1287.3.6 Socio-cultural Impact
513.3.4 Peculiarities in the Socio-economic Development of Rural Areas in EU Countries
1297.3.7 Challenges in Rural Tourism
523.4 RURAL POOR PARTICIPATE: GLOBAL ECONOMIC PROCESSES
1307.3.8 Opportunities
533.4.1 Conceptual Issues
1317.4 EXERCISE
543.4.2 Why Rural Focus?
1327.5 FURTHER READINGS
553.4.3 What are Global Economic Processes?
133Chapter
563.5 EXERCISE
1348. Rural Housing Service
573.6 FURTHER READINGS
1358.1 INTRODUCTION
58Chapter
1368.2 PHENOMENA OF RURAL HOUSING SERVICE
594. Rural Agriculture
1378.2.1 Policy Aims
604.1 INTRODUCTION
1388.2.2 Sustaining and Renewing Established Rural Communities
614.2 AGRICULTURAL AND RURAL DEVELOPMENT
1398.2.3 Strengthening Rural Villages and Towns
624.2.1 Agricultural Production
1408.2.4 Rural Housing and the Development Plan
634.2.2 Farmers and Their Families Face a Whole Range of Problems
1418.2.5 Identifying Rural Area Types
644.2.3 On-farm Activities
1428.2.6 Implications
654.2.4 Ancillary Industries and Non-farm Activities
1438.3 HOUSING SITUATION IN RURAL
664.2.5 The Digital Agriculture Revolution
1448.3.1 Rural Generated Housing
674.2.6 Reform of Agricultural Trade and Market Policies
1458.3.2 Planning for Deliver Homes in Rural Areas
684.3 SIGNIFICANCE OF AGRICULTURE SECTOR IN RURAL AREAS
1468.3.3 Assessing Housing Circumstances
694.3.1 Significance of Growth of the Agriculture Sector
1478.4 OBJECTIVES AND POLICIES
704.3.2 Agricultural Diversification Towards High-value Commodities and Rural Development
1488.4.1 Landscape, Natural and Cultural Features
714.3.3 Measures to Improve Agricultural Productivity and Conditions of the Farmers
1498.4.2 Natural Resources
724.4 SUSTAINABLE FARMING AND RURAL COMMUNITY DEVELOPMENT
1508.4.3 Sitting and Design
734.4.1 Rural Communities: Places Without a Purpose
1518.4.4 Transport
744.4.2 Farming: A Profession Without a Future
1528.5 EXERCISE
754.4.3 The Inevitability of Change
1538.6 FURTHER READINGS
764.4.4 Toward A Post-Industrial Agriculture
154Glossary
774.4.5 The Renaissance of Rural Communities
155Index
784.4.6 Basic Strategies for Rural Revitalization
