1Preface
965.2.3 Different Styles of Copywriting
2Chapter - 1 Introduction to Communications
975.2.4 Copywriting for Various Media
31.1 Introduction
985.3 Introduction to Editing
41.2 Communication: Meaning and Concept
995.3.1 Objectives of Editing
51.2.1 Scope of Communication
1005.3.2 Tools of Editing
61.2.2 Definitions of Communication
1015.3.3 Process of Editing
71.2.3 Functions of Communication
1025.3.4 Difference between Copyediting and Proofreading
81.3 Process of Communication
1035.4 Proof Reading
91.3.1 Elements of the Communication Process
1045.4.1 Freelance Proofreading
101.3.2 Barriers to Communication
1055.4.2 Proofreaders
111.3.3 Distortions of Communication
1065.4.3 Kinds of Errors Identified and Fixed during Proofreading
121.4 Levels of Communications
1075.4.4 Fundamentals of Journalistic Writing
131.4.1 Intrapersonal Communication
1085.4.5 Proofreading Steps
141.4.2 Interpersonal Communication
1095.4.6 Proofreading Process
151.4.3 Group Communication
1105.4.7 Key Factors in the Proofreading Process
161.4.4 Mass Communication
1115.5 Exercise
171.4.5 Feedback
1125.6 Further Readings
181.5 Models of Communication
113Chapter - 6 Advertising
191.5.1 Lasswell Model of Communication
1146.1 Introduction
201.5.2 Shannon – Weaver Model
1156.2 Meaning of Advertising & its component
211.5.3 Charles Osgood’s Model
1166.2.1 Definitions of Advertising
221.5.4 Schramm Model
1176.2.2 Nature of Advertising
231.6 Exercise
1186.2.3 Scope of Advertising
241.7 Further Readings
1196.2.4 Benefits of Advertising
25Chapter - 2 Introduction to Journalism
1206.2.5 Creating Effective Ads
262.1 Introduction
1216.2.6 Models of Advertising Scheduling
272.2 Basics of Journalism
1226.2.7 Advertising Process
282.2.1 Characteristics of Journalism
1236.3 Functions of Advertising
292.2.2 Nature of Journalism
1246.3.1 Economic Functions of Advertising
302.2.3 Scope of Journalism
1256.3.2 Social Functions of Advertising
312.2.4 Definition of Journalism
1266.3.3 The Marketing Functions of Advertising
322.2.5 Different Types of Journalism
1276.3.4 The Communication Functions of Advertising
332.2.6 Development Journalism
1286.4 Classification of Advertising
342.3 Role and Responsibilities of a Journalist: 2.3.1 Duties & Responsibilities of Journalists
1296.4.1 Print Advertising
352.4 Mass Media
1306.4.2 Broadcast Advertising
362.4.1 Types of Mass Media
1316.4.3 Outdoor Advertising
372.4.2 Mass Media Advertising
1326.5 Social and economic aspects of Advertising
382.4.3 Mass Media Law
1336.5.1 Social Role of Advertising
392.5 Theories of the Press Communication
1346.5.2 Economic Role of Advertising
402.5.1 Soviet-communist Theory
1356.6 Advertising as a Marketing Tool
412.5.2 The Authoritarian Theory
1366.6.1 Print and Outdoor Advertising
422.5.3 Libertarian Theory
1376.6.2 TV and Radio
432.5.4 Social-responsibility Theory
1386.6.3 Telemarketing
442.6 Ethics and Journalism
1396.6.4 Web and Social Media
452.7 Exercise
1406.6.5 Promotional Marketing Tools
462.8 Further Readings
1416.6.6 Digital Marketing Media
47Chapter - 3 News Writing
1426.7 Criticism of Advertising
483.1 Introduction
1436.7.1 Unethical
493.2 Meaning of News & its Components
1446.7.2 Exaggerated
503.2.1 Definitions of News
1456.7.3 Offensive
513.2.2 Classification of News
1466.7.4 Materialistic
523.2.3 Elements of News
1476.8 Exercise
533.2.4 News as a Tool - Positive and Negative
1486.9 Further Readings
543.2.5 Characteristics of News
149Chapter - 7 Public Relations
553.2.6 Electronic News Gathering
1507.1 Introduction
563.2.7 News Values
1517.2 Basics Concept of Public Relations
573.3 Source of News in Journalism
1527.2.1 Definition
583.4 The Art of News Writing
1537.2.2 Types of Public Relations
593.4.1 News Writing Structure
1547.2.3 Objective of Public Relations
603.4.2 Writing the Facts
1557.2.4 Functions of Public Relations
613.4.3 Leads
1567.2.5 Components of Public Relations
623.5 Language of News Writing
1577.2.6 Need for Public Relations
633.5.1 Words
1587.2.7 Characteristics of a Public Relations Campaign
643.5.2 The Importance of Language
1597.3 Scope of Public Relations
653.5.3 Short, Sharp, Clear Sentences
1607.3.1 Product Public Relations
663.5.4 Lively Language
1617.3.2 Employee Relations
673.5.5 Sentence Structure
1627.3.3 Financial Relations
683.5.6 Objectivity
1637.3.4 Community Relations
693.5.7 Tips for News Writing
1647.3.5 Crisis Communications
703.6 Exercise
1657.3.6 Government and Political Relations
713.7 Further Readings
1667.3.7 Public Relations in the Public Interest
72Chapter - 4 Reporting
1677.3.8 Consumer Education
734.1 Introduction
1687.3.9 Other Public Relations Programs
744.2 Basics of News Report
1697.3.10 Public Relations for Small Businesses
754.2.1 Definition of News Reporting
1707.4 Public Relations Process
764.2.2 Types of Reporting
1717.4.1 ‘R’ for Research or Fact-finding
774.2.3 Objective Reporting
1727.4.2 ‘P’ for Planning
784.3 Qualities and Functions of a Reporter
1737.4.3 ‘C’ for Communication (Implementation)
794.3.1 Concept of Reporter
1747.4.4 ‘E’ for Evaluation
804.3.2 Qualities of a Reporter
1757.5 Tools and Techniques of Public Relations
814.3.3 Courageous and Confident
1767.5.1 Press Releases
824.3.4 Functions of Reporter
1777.5.2 Press Meetings
834.4 Reporting for Radio
1787.5.3 Social Media
844.4.1 Writing for Radio
1797.5.4 Publications
854.4.2 Radio Interviews
1807.5.5 Attendance at Public Events
864.5 Reporting for Television
1817.5.6 Newsletters
874.5.1 Differences between TV and Radio/Podcast Journalism
1827.5.7 7Blogging
884.5.2 Process of Write a News Script for TV News
1837.5.8 Printed Materials
894.6 Exercise
1847.5.9 Audio-visual Materials
904.7 Further Readings
1857.5.10 Public Services
915 Copywriting, Editing & Proof Reading
1867.5.11 Institution Identity
925.1 Introduction
1877.6 Exercise
935.2 Copywriting
1887.7 Further Readings
945.2.1 Different Types of Copywriting Services
189Glossary
955.2.2 Types of Copywriting
190Index
