Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing—product, pricing, positioning, and placement.
Discover how to:
Prepare hard-hitting campaigns
Plan and stick to your budget
Use research effectively
Increase consumer awareness
Satisfy your clients' needs
Boost your sales
Alexander Hiam, MBA, is a corporate consultant whose clients include many Fortune 500 companies. He has written numerous books and taught advertising and marketing at the University of Massachusetts at Amherst.View all by Alexander Hiam
