Audio only
Length4h 30m
About this audiobook
Contrary to many predictions, there is growing demand for highly skilled sales jobs in the modern economy. Whether you're a salesperson or a knowledge worker, knowing how to influence corporate buyers has become a critical skill. But most sales books tend to be narrow and prescriptive. They focus only on tactics and tools rather than principles and mindset that can re-define your approach. This is a different kind of sales book. In plain and direct language, the author shows what it means to become a Strategist, a Change Agent, and a Decision Architect. Referencing the most important research and a wide assortment of field experiences, The Sales MBA explains how companies compete, how organizations evolve, and how people decide. Whether you sell to companies or lead others who do, this book will strengthen your credibility as a trusted advisor.
Audiobook details
GenreBusiness and Economics
Length4 hrs 30 mins
Narrated byDouglas Cole
FormatAudiobook
Publish dateSep 21, 2022
LanguageEnglish
Table of contents
1Title
16Part 3chapter 13
2Authorsnote
17Part 3chapter 14
3Mindsetadvantage
18Part 3chapter 15
4Part 1chapter 1
19Part 3chapter 16
5Part 1chapter 2
20Part 3chapter 17
Show all chaptersShow less
6Part 1chapter 3
21Part 3chapter 18
7Part 1chapter 4
22Part 3chapter 19
8Part 1chapter 5
23Part 3chapter 20
9Part 2chapter 6
24Part 4chapter 21
10Part 2chapter 7
25Part 4chapter 22
11Part 2chapter 8
26Part 4chapter 23
12Part 2chapter 9
27Acknowledgements
13Part 2chapter 10
28Abouttheauthor
14Part 2chapter 11
29Credits
15Part 3chapter 12
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