Audio only
How the World Sees You
Discover Your Highest Value Through the Science of FascinationBy Sally HogsheadNarrated by Sally Hogshead, Erik BergmannLength12h 20m
About this audiobook
Sally Hogshead believes the greatest value you can add is to become more of yourself.
Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.
She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.
The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Audiobook details
GenreBusiness and Economics
Length12 hrs 20 mins
Narrated bySally Hogshead, Erik Bergmann
FormatAudiobook
Publish dateJul 1, 2014
LanguageEnglish
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