62. Identify Your Audience
572. Identify Your Audience
73. Define Your Communication Objectives
583. Define Your Communication Objectives
84. Create Your Message
594. Create Your Message
95. Choose Your Communication Style
605. Choose Your Communication Style
106. Select the Right Channels
616. Select the Right Channels
117. Execute the Plan
627. Execute the Plan
128. Evaluate and Improve
638. Evaluate and Improve
13Closing Transition
64Closing Transition
14Chapter 1 - The Signature Dish
65Chapter 1 - The Signature Dish
15The 3 Elements of a Signature Dish
66The 3 Elements of a Signature Dish
161. It is unique
671. It is unique
172. It is in demand
682. It is in demand
183. You are first—or different enough
693. You are first—or different enough
19How to Find Yours
70How to Find Yours
20A Powerful Principle
71A Powerful Principle
21The Core Question
72The Core Question
22The Formula
73The Formula
231. Story
741. Story
242. Sincerity
752. Sincerity
253. Detail
763. Detail
26A Critical Warning
77A Critical Warning
27Final Insight
78Final Insight
28Closing Line
79Closing Line
29Chapter 2 - Speed Wins the Sale
80Chapter 2 - Speed Wins the Sale
30Online: Speed + Clarity: The New Standard: AI
81Online: Speed + Clarity: The New Standard: AI
31Onsite: Speed + Awareness
82Onsite: Speed + Awareness
32The Core Principle
83The Core Principle
33The Information Structure
84The Information Structure
34First: The Essentials
85First: The Essentials
35Then: Supporting Details
86Then: Supporting Details
36A Powerful Technique
87A Powerful Technique
37A Critical Mistake
88A Critical Mistake
38Two Formats You Must Prepare
89Two Formats You Must Prepare
391. Written
901. Written
402. Spoken
912. Spoken
41Practice Creates Speed
92Practice Creates Speed
42Final Insight
93Final Insight
43Closing Line
94Closing Line
44The Three Foundations of Etiquette
95The Three Foundations of Etiquette
451. Body – The Power of a Smile
961. Body – The Power of a Smile
462. Body – Respect and Culture
972. Body – Respect and Culture
473. Body – What to Avoid
983. Body – What to Avoid
48Chapter 5 An Irresistible Offer
99Chapter 5 An Irresistible Offer
491. Think Like a Customer
1001. Think Like a Customer
502. Think Like a Business Owner
1012. Think Like a Business Owner
513. Create Your “Golden Sentences”
1023. Create Your “Golden Sentences”