1Foundations of the Digital Economy and Career Landscape: Core Module Alignment: Foundations of Digital Marketing and E-commerce
9Marketing Analytics Frameworks and Media Planning: Core Module: Assess for Success: Marketing Analytics and Measurement
2Strategic Planning and the Marketing Funnel Architecture: Core Module: Foundations of Digital Marketing and E-commerce
10Mastering Google Analytics 4 (GA4): Core Module: Assess for Success: Marketing Analytics and Measurement
3Search Engine Optimization (SEO) Strategy and Mechanics: Core Module: Attract and Engage Customers with Digital Marketing
11Data Storytelling and Visualization: Core Module: Assess for Success: Marketing Analytics and Measurement
4Search Engine Marketing (SEM) and Paid Media: Core Module: Attract and Engage Customers with Digital Marketing
12E-commerce Store Infrastructure (Shopify): Core Module: Make the Sale: Build, Launch, and Manage E-commerce Stores
5Social Media Strategy and Platform Dynamics: Core Module: From Likes to Leads: Interact with Customers Online
13E-commerce Operations, Logistics, and Advertising: Core Module: Make the Sale: Build, Launch, and Manage E-commerce Stores
6Community Management and Paid Social Campaigns: Core Module: From Likes to Leads: Interact with Customers Online
14Customer Loyalty and Retention Strategies: Core Module: Satisfaction Guaranteed: Develop Customer Loyalty Online
7Email Marketing Infrastructure and List Strategy: Core Module: Think Outside the Inbox: Email Marketing
15Future Trends, AI Skills, and Career Acceleration: Core Module: Accelerate Your Job Search with AI / Capstone
8Advanced Email Automation and Personalization: Core Module: Think Outside the Inbox: Email Marketing
16About Author
