Length2h 22m
About this audiobook
Change has become a bone of contention in organisations in recent years. The reality is, however, that any business seeking to survive in a VUCA world must master the accompanying challenges: digital transformation, changing customer behaviour and more. Moreover, the success of any new strategy depends on successful storytelling. Only with the right communication is it possible to get all stakeholders in a company - from the body of employees to the board of directors - pulling in the same direction and realising the necessary changes with full force.
This guidebook explains why people are naturally averse to change, how to develop a clear change strategy, how to find the right story for the right stakeholders and how to use metaphors to bring a story to life and convince your audience.
Audiobook details
GenreBusiness and Economics
Length2 hrs 22 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateJun 18, 2021
LanguageEnglish
Table of contents
1Know more in 30 minutes!
2Foreword
31. Change is a ‘necessary evil’
4Strategy and change
5How communication usually happens (and why it goes wrong)
Show all chaptersShow less
6Change and innovation
7Newness as a double-edged sword
82. The change story
9A problem for every solution
10Change cannot exist in a vacuum
11From strategy to story
123. Allies for your change project
13The stakeholder matrix
14How much do you know about the people you’re talking to?
154. Explaining change clearly
16Three tried-and-tested basic plots
17Real-life stories as analogies for your strategy
18You’ve read the book – now it’s time for change
19Fast Reader
20About the Author
21Further Reading
22Value-oriented leadership
Series
More from Veit Etzold
Never Split the DifferenceChris Voss, Tahl Raz8h 7m4.4 (277.7K)$26 · $0.00
The Intelligent Investor Rev Ed.Benjamin Graham17h 48m4.3 (191.5K)$40 · $0.00
The Hard Thing About Hard ThingsBen Horowitz7h 57m4.2 (134.3K)$26 · $0.00
Boundaries for LeadersHenry Cloud7h 36m4.3 (3.6K)$26 · $0.00
Eat It!Jordan Syatt, Michael Vacanti4h 40m4.6 (1.5K)$20 · $0.00
Progress and Poverty, Volumes I and II (Annotated)Henry George19h 21m4.6 (574)$1.99 · $0.00
Not Everything Counts but Everything Matters: The powerful and inspirational new book about leadership and achieving success from the visionary multi-premiership winning Panthers coachIvan Cleary6h 1m4.6 (680)$24 · $0.00
BuildTony Fadell11h 5m4.5 (14.3K)$8 · $0.00
The Joys Of CompoundingGautam Baid17h 34m4.5 (2.5K)$18 · $0.00
Basic EconomicsThomas Sowell18h 32m4.5 (29.3K)$28 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m4.5 (830)$33 · $0.00
This Is Going to HurtAdam Kay5h 47m4.4 (444.7K)$24 · $0.00
Big TrustShadé Zahrai, Fayçal Sekkouah8h 36m4.6 (406)$26 · $0.00
The Intelligent Investor Third EditionBenjamin Graham, Jason Zweig20h4.4 (156.6K)$46 · $0.00
Bottle of LiesKatherine Eban14h 25m4.4 (12K)$33 · $0.00
The Antiracist Business BookTrudi Lebrón6h 10m4.6 (275)$17 · $0.00
The FormulaJoshua Robinson, Jonathan Clegg10h 41m4.4 (6.9K)$29 · $0.00
Let Them LeadJohn U. Bacon7h 10m4.5 (1.4K)$24 · $0.00
Secrets of the Millionaire MindT. Harv Eker5h 11m4.4 (301.4K)$24 · $0.00
The Person You Mean to BeDolly Chugh9h 6m4.4 (7.2K)$29 · $0.00
You may also like
StoryRobert McKee6h 13m4.3 (24.8K)$24 · $0.00
AlchemyRory Sutherland9h 38m4.3 (32.6K)$29 · $0.00
The Master Key SystemCharles F. Haanel6h 33m4.3 (12.1K)$4 · $0.00
Farnsworth’s Classical English StyleWard Farnsworth5h 34m4.4 (312)$17
Darwin’s House of CardsTom Bethell8h 57m4.3 (341)$20 · $0.00
ConflictedIan Leslie7h 52m4.1 (1.4K)$26 · $0.00
Split the PieBarry Nalebuff8h 43m4.1 (598)$26 · $0.00
Aesthetic IntelligencePauline Brown6h 57m4.0 (1.2K)$24 · $0.00
The Art of ControversyArthur Schopenhauer3h 13m3.8 (21.1K)$6 · $0.00
How to Master the Art of Selling Anything ProgramTom Hopkins10h 28m4.3 (179)$25
Caruso and Tetrazzini on the Art of SingingLuisa Tetrazzini, Enrico Caruso2h 42m4.0 (228)$1 · $0.00
The Art of Logical Thinking, or, The Laws of ReasoningWilliam Walker Atkinson3h 50m4.0 (287)$2.30
Blackboard DrawingFrederick Whitney25m4.2 (51)$2 · $0.00
Business & Economics Collection: Thorstein Veblen Edition (30+ Works in One Volume)Thorstein Veblen91h 26m4.5 (11)$2 · $0.00
Leibniz's New Essays Concerning the Human Understanding: A Critical ExpositionJohn Dewey8h 57m3.9 (24)$1 · $0.00
How to Write a Novel: A Practical Guide to the Art of FictionAnonymous3h 5m3.6 (65)$2 · $0.00
Profits, Prophets, Coaches, and KingsJared Diamond9h 59m$29 · $0.00
Extempore Speech: How to Acquire and Practice ItWilliam Pittenger5h 59m$1 · $0.00
Introduction to the scientific study of educationCharles Hubbard Judd13h 23m$1 · $0.00
The Play of ManKarl Groos14h$1 · $0.00